CASE STUDY - Ridiculous 301 Misunderstanding - Lost Link Juice Forever

Castamir

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Why do so many people think a "301 redirect", ie "permanent redirect" means that the domain PERMANENTLY passes all link juice to whatever it points, like it's a cup of juice and it's just emptied it?

How many people actually believe this and where did this nonsense come from?

A "permanent redirect" is a TECHNICAL term, folks. When you do a 301 redirect you're saying that it's not going to change back. A 302, a temporary redirect, which means you plan on using it temporarily. None of this has anything to do with SEO or link juice. These are ancient HTTP web server status codes.

I would just like to clear this up now and hope as many people as possible understand this.

A 301 is only transferring link power for the duration of that 301 being active. Once it's removed, the power remains on the original domain. There's no "permanent passing of link juice".
This is an SEO case study inspired by @splishsplash thread about 301. I hope to investigate a question that I had in mind for a long time.
The question is this - what happens after you remove a 301 redirect? How quickly does it regain its link juice after the update?
 
When i migrated from http to https back in 2018 i lost ranking for almost 2 months. But it's just ssl not separate domain
 
A lot of testing shall be conducted on this topic. Most of us talk from a skewed experience. Personally I hate 301 and I had a very poor experience. Unless it is a technically real 301 (switching domain), I would not ever do it.
 
A lot of testing shall be conducted on this topic. Most of us talk from a skewed experience. Personally I hate 301 and I had a very poor experience. Unless it is a technically real 301 (switching domain), I would not ever do it.
You're right. That's what I intend to do - a part of it though. Most things in SEO require testing before you can up with something solid - which changes possibly win every update.
 
On the day that this case study was created, I bought a non-dropped domain with DA 35 with 700 pages and 301 redirected it to a brand new domain targeting a low competition keyword with 1500 searches each month.

I just checked, and I am ranking #1 for it.

The takeaway? 301 redirects still works for SEO after the 2020 update. What's more? It works FASTER with nondropped domains.

I'm going to let this stay around for 3 more days. And then I will remove the 301 redirect.

Will it still retain its rankings?
Will the 301 redirect help to rank another page?

Let's keep rolling.
 
On the day that this case study was created, I bought a non-dropped domain with DA 35 with 700 pages and 301 redirected it to a brand new domain targeting a low competition keyword with 1500 searches each month.

I just checked, and I am ranking #1 for it.

The takeaway? 301 redirects still works for SEO after the 2020 update. What's more? It works FASTER with nondropped domains.

I'm going to let this stay around for 3 more days. And then I will remove the 301 redirect.

Will it still retain its rankings?
Will the 301 redirect help to rank another page?

Let's keep rolling.
Speaking from experience, your keywords will gradually start to drop after you remove your 301 redirect. Your site is only ranking because of the authority it is getting from the redirect. Don't take my words for it. I'd like to see how this plays out. Patiently following.
 
Speaking from experience, your keywords will gradually start to drop after you remove your 301 redirect. Your site is only ranking because of the authority it is getting from the redirect. Don't take my words for it. I'd like to see how this plays out. Patiently following.
How long is "gradually"? I will love to know.
The main purpose of the test is to know whether the redirected domain is going to gain it's power back to rank another domain.
 
How long is "gradually"? I will love to know.
The main purpose of the test is to know whether the redirected domain is going to gain it's power back to rank another domain.

Yep, the rankings will going to lose, already tried and tested this and the result was same - loss of rankings.
 
How long is "gradually"? I will love to know.
The main purpose of the test is to know whether the redirected domain is going to gain it's power back to rank another domain.
Some of my sites usually start dropping after 2 weeks of 301 removal. Your experience may be different though. I think you can use the same domain to rank another site, but the fact remains that after you undo the redirect, the site's ranking will slowly depreciate.
 
Some of my sites usually start dropping after 2 weeks of 301 removal. Your experience may be different though. I think you can use the same domain to rank another site, but the fact remains that after you undo the redirect, the site's ranking will slowly depreciate.
Well, that is interesting!
 
every domain gets 301 at some point. nameservers. parking pages, auctions. etc.. every single domain will have a 301 at some point. if it lost all juice every single domain would be worthless other than for a specific name
 
How long is "gradually"? I will love to know.
The main purpose of the test is to know whether the redirected domain is going to gain it's power back to rank another domain.
I don't care to argue the merits of 301's on overall ability to improve SEO / SERP, but think about it logically.

Backlinks are like a river network. You have numerous streams flowing in to rivers, which then flow in to larger rivers, which then flow to the ocean (some money site).

Now imagine that someone cuts off the flow of those streams (the 301). Eventually, the larger river will dry up, right?

Now imagine that whomever cut off the flow of those streams had actually just diverted them to another river network. That river network is going to see higher water levels, right?

To somehow claim that a 301 would continue to boost a site after being removed seems absolutely ludicrous. That's point one.

Point two, will the 301 continue to be able to rank other sites?

Using the river analogy, if someone upstream started throwing trash & dumping toxic chemicals in the water (think GSA / etc.), people are eventually going to stop drinking the water.

On the other hand, if the water is coming from pristine mountain streams then what's the problem?

My point being, I think your experiment is interesting, but there are too many variables to factor & that experimenting with a single 301 won't prove anything. It may work, it may not work. Try it with 15 or 20, with various ages & backlink profiles & then I think you'd have a more valid test.
 
On the day that this case study was created, I bought a non-dropped domain with DA 35 with 700 pages and 301 redirected it to a brand new domain targeting a low competition keyword with 1500 searches each month.

I just checked, and I am ranking #1 for it.

The takeaway? 301 redirects still works for SEO after the 2020 update. What's more? It works FASTER with nondropped domains.

I'm going to let this stay around for 3 more days. And then I will remove the 301 redirect.

Will it still retain its rankings?
Will the 301 redirect help to rank another page?

Let's keep rolling.

Two things was the non-dropped domain niche relevant? I’ve heard anchors play a big part

Was the 301 at the page level (.htaccess) or did you just user the domain registrar
 
every domain gets 301 at some point. nameservers. parking pages, auctions. etc.. every single domain will have a 301 at some point. if it lost all juice every single domain would be worthless other than for a specific name
Can you please explain more of this,"every single domain?"
 
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