Can your kws repeat in the URL slug or no?

Hey guys, quick question for the seo vets:

If you have an EMD (exact match domain), should the kw you're targeting repeat on the slug of the url?


example:


1. http://pumblernyc.com/emergency-plumber-nyc

OR

2. http://pumblernyc.com/emergency


Which one would you use and why?

both options should work, I've not heard of sites being penalized for this.

But I don't like either option, because it already says NYC in your domain name, so you don't have to repeat it in the URL slug as both google and the people will know you're operating in NYC (unless - of course - you operate in multiple locations, but in that case choosing a domain name with NYC in it is kind of weird)

Anyway, I would personally use plumbernyc.com/emergency-plumber but that's me

tuamadre said:

If you have an EMD (exact match domain), should the kw you're targeting repeat on the slug of the url?


example:


1. http://pumblernyc.com/emergency-plumber-nyc

OR

2. http://pumblernyc.com/emergency


Which one would you use and why?

Click to expand...

Option 2 is a better choice because repeating the same keyword in the slug and the URL may appear spammy and hard SEO

I’m with @tazarbm on this one.

Keeping your URL clean and simple is usually better for 'user experience'.

That said, after doing some solid keyword research and depending on your goals, you might want to add an extra word to make it a bit more specific.

For example, you could go with something like:
plumbernyc.com/emergency-plumber-assistance
or emergency-plumber-team
or emergency-plumber-services

Or, words before 'emergency':
plumbernyc.com/affordable-emergency-plumber
or reliable-emergency-plumber
or best-emergency-plumber
or local-emergency-plumber

I haven’t done keyword research, so I’m just giving you an idea.

You could also try options like 'near me' if you are more 'local', or if it fits your target.

MrDenz said:

For example, you could go with something like:
plumbernyc.com/emergency-plumber-assistance

Click to expand...

that's actually a good idea because - without looking into this - I dare predict that "emergency plumber assistance" is actually something that people type into google and in this way he kills 2 birds with 1 stone

Good thinking!

Appreciated everyone!

I think there should be no issues with using EMD and keywords in slug URL

I may prefer this - 1. http://pumblernyc.com/emergency-plumber-nyc