can someone help me getting a better ctr please

p4q

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hey guys i am currently trying fb ads for my dropship store. i made my ad and researched my traffic. but i'm only getting 0.05% ctr with $1.50 wasted. i tried other ad before and only got 0.06% with $2

I'm using facebook audience insight. my niche is clothing so i'm targeting people that likes huge cloth companies, like zara, h&m. I also targeted the top countries from top locations. and still get a pretty bad CTR. I don't know what else to change in my traffic audience. that's why i'm posting here to ask for some help.

Current stats:

XShhkT8
 
Your ctr is lower than you wish because there is a disconect between what your saying/offering and what your target customer is expecting.

You might want to read my thread here:
https://www.blackhatworld.com/seo/1-biggest-mistake-online-start-up-ecommerce-stores-make.1038968/

yes i've read your thread and i'm doing the same thing. targeting people interested for my sub-niche. but this is the result.
i'm even targeting the top countries facebook insight recommends me. but my ctr won't get higher than this
 
It is difficult to tell without seeing your site/collection/ posts but you said your targeting followers of zara, h&m etc, thats mainstream not sub niche.
 
It is difficult to tell without seeing your site/collection/ posts but you said your targeting followers of zara, h&m etc, thats mainstream not sub niche.

yes i'm trying to target by people's interest now. i tried targeting with sub niche too. but it was the same result
 
still needing help if possible please
 
You showed me your site and your target market is too broad.

Your click through rate is poor because your product choice is.

A broad market is hard to break into when you start out. You need to start with a sub niche.

Have a look at my thread:
https://www.blackhatworld.com/seo/1-biggest-mistake-online-start-up-ecommerce-stores-make.1038968/

Basically this is how you work out a sub niche:

Vertical = Sportswear
Category = Fitness
Sub-Category = Fashion Fitness wear

You are stopping here – you need a lot of money to market if you stop here, so keep going and drill down to a sub-niche

Niche = Yoga Fashion Fitness wear
Sub-niche= Yoga Fashion Fitness wear for pregnant women

Lets take your dresses as another example:

Vertical = fashion
Category = womenswear
Sub-Category = dresses

You should drill down more for example:

Niche = maternity dresses
Sub-niche= maternity dresses for larger women

Do you get the idea? You are not drilling down enough, you are still operating sub category level, where you have lots of compition and not anything to differentiate you.
 
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