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Can someone advise me on Facebook Ads?

Discussion in 'Making Money' started by Figrole, Jan 17, 2017.

  1. Figrole

    Figrole Regular Member

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    Hey there.

    Recently started a new site / online business and just looking for some advise on how to grow using Facebook ads, because at the moment its not really working out well!

    So basically the post is reaching my audience, but very small numbers are clicking.

    Im not sure whether to think its my site ot the ads that are failing me

    Does anyone know of the average CTR from FB ads from experience? Google says 2% but im not sure I'm a complete Noob so this is all new to me.

    Any advice at all is really appreciated thanks guys!
     
  2. Lunaaa

    Lunaaa Jr. VIP Jr. VIP

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    So if your doing a clicks ad, then 2% is good. If your doing a ppe ad then it'd usually lower. If you do a clicks ad, is optimizing to people who click on links alot.

    Also let it run for 5 days to optimize and you will Usualy see in between 3 and 7 days the price drops. Also split test different ads and audiences
     
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  3. Figrole

    Figrole Regular Member

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    ok thank you for that !
    So basically, need to need for 5 days before starting to check about %s and stuff? I put up the advertisement last nightwith pretty specific demographs and its has reached 70, engagement 2 and clicks 2.

    I think i need to leave it longer before deciding if working or not?
     
  4. Figrole

    Figrole Regular Member

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    Sorry i would link to both site and ad but being a newbie im not able to post links
     
  5. Faldor

    Faldor Junior Member

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    You definitely want to be split testing ads where you change up the wording and images to see which gets the best response and dropping the ones that don't perform as well.
     
  6. Figrole

    Figrole Regular Member

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    Hey thanks for the reply!
    In realtion to split testing - have you expereince in it?

    I have been researching it but im not too sure how to appraoch.. would you recommend drastically different ads or similar ads with slightly different elements?
     
  7. Tylor jr

    Tylor jr Power Member

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    before you do split test manually you can try Qwaya free trial (just to get the winner) get the split test results then you can go with the one which worked for you.
    Split Age
    Split Location/state
    Split Pics (Different Set of ads)
    Split Vid Ads
    Split Interest/Behavior/..
     
  8. Faldor

    Faldor Junior Member

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    Do both, run ads that are similar and if one performs much better after a day or so then drop the others, if not try something completely different.
     
  9. Figrole

    Figrole Regular Member

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    Okay that seems fair.
     
  10. Figrole

    Figrole Regular Member

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    Never even heard of Qwaya before... need to check that out !