Cake Shop with a Blog

hay bhw user, im new in seo i create a homepage for a preffesionell cake bakery.

now she the bakery is interested to rank on google, is that possible with a cool blog?

and if yes how i find the best content, keywords and title for this blog posts.

Do a keyword search using Google and reverse engineer the top blog posts' TOPICS and LOCALIZE them

Example: if your keyword is CHIFFON CAKE and your search turns up LISTICLES

Create posts on The 5 Best Chiffon Cakes in Akron Ohio (assuming your client is in Akron OH)