Hello everyone! This is my first message in this wonderful website. I have been reading a lot and, since I am a complete newbie, and I think I still need some (or several) advices, if you don't mind. (Sorry for my English, I am not native) The thing is that my brother is about to finish a book with a title that, when we search it in google, it only has 2.500 results. I think that it must be "easy" to get number 1 in google rank, so I want to do a website/blog about it in order that he can sell it more and we can win a little of money with ads. Could you tell me any advice for that situation where I don't have competition for a keyword? We wouldn't like to see other website better ranked than us taking into account that he was the one who did the effort. I have read a little about SEO and I am starting to understand a LITTLE about it. I have a blog in weebly and I guess that I will use a subdomain for that purpose. About backlinks, are they very important in this situation? Anything else to take account than the little SEO that I can do? I hope that you can understand me and thank you very much in advance!