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Black Hat SEO vs White Hat SEO: PROS and CONS

Discussion in 'Black Hat SEO' started by brainst0rm, Jun 14, 2014.

  1. brainst0rm

    brainst0rm Newbie

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    For the past few days I've been reading up on SEO, and I recently asked an SEO (mostly regarding building backlinks) related question in the White Hate SEO forum, but I'm curious to get multiple perspectives on this.

    As far as I'm concerned, White Hat SEO consists of filling in your meta data and building trusted backlinks manually via guest posting, getting listed in directories, social bookmarks and such. Whereas Black Hat SEO relies more on automated backlink building bots like Senuke. Let me know if I'm missing any major parts of the puzzle here, since this is also somewhat part of my question.

    Anyhow my main question is what are the pros and cons between the two, and what type of situations might call for using Black Hat over White Hat or vice versa?
     
  2. fc-dh

    fc-dh Elite Member

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    All SEO is blackhat SEO in the eyes of Google
     
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  3. irenukii

    irenukii Newbie

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    Nobody could beat this reply.Huge!
     
  4. irdeto

    irdeto Regular Member

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    White hat SEO is not really what you have described.

    Whitehat SEO is all about creating content and not creating links artificially. Some basic on page SEO is still okay because you are helping google evaluate your content.

    Whitehat really has one moto: "Build it and they will come."

    The pros of whitehat are that it is less likely you would be hit by any algorithmic updates. The con is that you are unlikely to get to page 1 in a high competition area without the help of google adwords.

    Blackhat the perks are obvious: rank much quicker, artificially inseminate back links to help you rise to the top.
    The cons are obvious: You are playing with fire. What you do today may not work tomorrow so your hard work could be ruined overnight.

    Thats a simplistic view of it anyway.
     
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    Last edited: Jun 14, 2014
  5. mickyfu

    mickyfu Jr. VIP Jr. VIP Premium Member

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    Google could not care less if your website is black hat, brown hat, grey hat, white hat, see through hat, invisible hat, woolly hat, all Google care about is forcing people to use Adwords, as they are not happy with the billions they are already pulling in.
     
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  6. Aty

    Aty Jr. VIP Jr. VIP

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  7. verilix

    verilix Jr. VIP Jr. VIP

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    Link building is considered black hat. So, in essence, if you want to remain white hat, don't do any at all.
     
  8. niloydaemons

    niloydaemons Junior Member

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    yah I agree white hat means just build the site and let the back links come naturally.
     
  9. brainst0rm

    brainst0rm Newbie

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    So then if I wanted to start some type of SEO business, it seems that it'd be wise to stay closer to the white hat side (technically, more gray hat) right? Proper meta organization and structure, proper tag and keyword usage, and manual trusted backlink building. Looks like black hat automated methods are far too risky and borderline illegal to use on a potential clients site.

    Basically I just want to know from you guys with experience that it is possible to rank up a smaller,not so competitive site within a month or so (ie:website for a local restaurant,speciality shop, etc. in town).
     
  10. Kralj187

    Kralj187 Senior Member

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    To put it simple white hat is no hat anymore ...
     
  11. mindlesswizard

    mindlesswizard Supreme Member

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    Well ... i think White hat seo is basically doing things with in the rules that google writes for the ranking. Doing everything as per their rules ..... which takes hell lot of time !!

    Black hat seo .... its all about how you reach there against their rules
     
  12. calltyrone

    calltyrone Junior Member

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    Exactly what I came in here to post... I like this guy!

    Yup. Mith is also a myth.
     
  13. irdeto

    irdeto Regular Member

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    Grey hat / blackhat - its basically the same if you think about it.

    If you are starting an SEO business I would seriously make sure that you know exactly what you are doing. This will save you a lot of head aches down the road with your clients.

    It's very important that you understand your clients expectations but most importantly they also understand that SEO is no exact art. You can't guarantee anything. What worked one day could wipe your client out the next day if the algo changes or your link partner is wiped out.

    Tread carefully with clients.

    You are probably best off trying to rank some of your own sites first so you can get a proper feel of how it all works before you attempt it for money for someone else.

    Good luck! wishing you the best.
     
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  14. jr_sci

    jr_sci Senior Member

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    Whitehat SEO = No link building of any kind

    Blackhat SEO = Link building of any kind

    Matt Cutts has made this clear by now.
     
  15. mor0155

    mor0155 Registered Member

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    Both are relates to the specific techniques used when trying to improve the search engine ranking of a website or web page.
     
  16. mor0155

    mor0155 Registered Member

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    About SEO, SEO is the process by which volume and quality of traffic to a web site can be improved. The higher ranked a site is higher on the search engine results pages (SERP), the more visitors the website naturally gets. Owing to the rising importance of search engines like Google, SEO is a much sought-after internet marketing strategy.

    Black hat SEO refers to attempts to improve rankings in ways that are not approved by search engines and involve deception. They go against current search engine guidelines. White hat SEO refers to use of good practice methods to achieve high search engine rankings. They comply with search engine guidelines.

    OK..pros and cons of Both SEO types.

    Differentiate Depends on Meaning, status, result & techniques.

    Meaning:

    Blackhat SEO - Techniques used to get higher search rankings in an unethical manner.
    whitehate SEO - Conforms to search engine designs and involves no deception.

    Status:

    BH - Disapproved by search engines.
    WH - Approved by search engines.

    Result:

    BH - Site is eventually banned, de-indexed or penalized through lower rankings.
    WH - Results last a long time.

    Techniques:

    BH - Black hat SEO techniques include keyword stuffing, doorway and cloaked pages, link farming, hidden texts and links, blog comment spam.

    WH - White hat SEO techniques include research, analysis, re- write meta tags to be more relevant, content improvement and web redesign.
     
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  17. brainst0rm

    brainst0rm Newbie

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    Very useful insight and advice in here, thank you everyone for your input. Definitely have a better understanding of it now.
     
  18. Techxan

    Techxan Elite Member

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    The level of SEO stupidity shown in this post is astounding.

    Evey bit of that is bullshit. Google cannot exist without backlinks.

    You are allowed (in fact encouraged) to promote your business online, and that includes leaving a link where it will benefit the promotion of your website.

    You are not allowed to build links for the express purpose of affecting the ranking of your site.

    If you do not know the difference, you do not know SEO.

    The idea that if I put a link to my business on my facebook account, twitter, pinterest, instagram, and so on will get me punished by Google is patently absurd.

    In a month, maybe not, and you need to do local SEO, not psuedo-SEO by backlinks.
     
    Last edited: Jun 16, 2014
  19. jackl

    jackl Regular Member

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    I don't think you will be happy with whitehat backlinks, if you don't have huge traffic.
     
  20. wizard04

    wizard04 Elite Member

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    For me white SEO is only on-page SEO, everything that is off-page is black SEO.
    And don't think that white SEO is safe because its not, as a matter of fact even if you don't do any kind of SEO your site is not safe.