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Big changes in Google content scoring

Discussion in 'White Hat SEO' started by ipopbb, May 6, 2010.

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  1. ipopbb

    ipopbb Power Member

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    Wow! Big changes in Google content scoring... don't fret just yet... things are probably in a state of flux with the transition to new google results.

    * Link to relevant websites is WAY more valuable than it used to be.
    * blockquote finally demoted from top 5 to 27. ouch!
    * h1 makes a comeback! ... but is still more than half way down the list.
    * p makes a comeback! Span, Div, A, H1-6 are on the decline!
    * 40+ tags fall from the test SERPs! Which probably means there may be a new factor or limitation in play for sites.
    * I am surprised to see HTML comments made the cut when so many other tags did not. Still not worth much priority though.
    * SERP Quirking is back! Use caption to get multiple links for same page.

    Key
    --------------------------------
    parent tag > child tag
    tag.attribute
    (tag incarnation).attribute

    Rank Placement
    ---- -----------------------------
    01 title
    02 samp
    03 acronym
    04 linking to relevant pages
    05 a.href
    06 p
    07 pre
    08 inside a textarea
    09 kbd
    10 caption
    11 small
    12 code
    13 strong
    14 sub
    15 u
    16 center
    17 cite
    18 big
    19 font
    20 bdo
    21 em
    22 legend
    23 button
    24 table > thead > tr > td
    25 abbr
    26 address
    27 blockquote
    28 caption
    29 div
    30 span
    31 del
    32 ul > li
    33 strike
    34 ins
    35 sup
    36 dfn
    37 body
    38 tt
    39 table > tr > td
    40 dt
    41 h1
    42 i
    43 s
    44 h3
    45 a
    46 img.alt
    47 select > option
    48 object > param.name
    49 object > param.value
    50 input.value
    51 (meta:keywords).content
    52 (meta:description).content
    53 (meta:author).content
    54 URL
    55 b
    56 HTML comments
     
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  2. aj113

    aj113 Jr. VIP Jr. VIP Premium Member

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    This is very interesting and extremely useful if it is genuine. What is the source please?
     
  3. ipopbb

    ipopbb Power Member

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    Primary Source is me.

    I have 250 webpages that use a globally unique keyword in a different way on each page testing all HTML tags, attributes, and request entities.

    I query google for my secret keyword and Google kindly sorts them for me in order of most valuable to least valuable. Then I deploy the knowledge on the $20M/year retail website I work for.

    I just like giving back to the community! ;)
     
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  4. ipopbb

    ipopbb Power Member

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    I should probably add that this data goes stale... google changes it a little bit each quarter. My theory is that they do statistical analysis of web spam trends and tweak their algorithm at the interval. (which is why I believe deprecated tags do so well) I have been watching it now for going on 2 years. This is today's rankings, but three months from now it wont be valid at all.

    Title has only been de-throwned once and that was by blockquote some time ago... it didn't last long... only a couple months.

    Don't act on this list 3 months from now and "sure as shit" don't ever follow boilerplate white hat advice that is regurgitated everywhere... its the fastest way to tune yourself out of the SERPs. H1 tags (41st)? Meta description(51st)? Link Text (45th)? My Ass(1st prize!)! Well maybe in 1995.
     
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    Last edited: May 7, 2010
  5. aj113

    aj113 Jr. VIP Jr. VIP Premium Member

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    Very very valuable IMO - the community should be very grateful to you.
     
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  6. crazyflx

    crazyflx Elite Member

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    I don't know why more people aren't thanking you...that is actually some pretty ridiculous (in a good way) data you've offered up. Thanks a lot!

    Maybe you should spell out exactly what it is you've put up there a little better (not so much for me, but for others).
     
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  7. XoC--

    XoC-- Jr. VIP Jr. VIP Premium Member

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    Great information you've inspired me to try and create a similar setup.
     
  8. troybh

    troybh Junior Member

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    Sure is good information but for me most of the acronyms you list are useless as I dont k ow what they stand for.

    Now get to work and spell out every single acronym and what it means and what it stands for. :D

    Better yet why dont the forum members detail them one by one. You can start at no. 2 as I and I am sure most people know what the title is.
     
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  9. pro2sell

    pro2sell Registered Member

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    really useful info, THX!

    looking forward for any updates :cool:

    cheers!
     
  10. partizan

    partizan Newbie

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    Thanks for the info!

    If you don't mind I have some questions for you:

    - You mention outgoing links to relevant sites. Then what about backlinks, would guess this is a big factor?

    - How should this list be read exactly? I'm assuming it is not useful to simply spam <SAMP> tags everywhere.

    - Have you got some results on other possible factors (such as site speed for instance) you could share?

    Thanks and thanked.
     
  11. Zeecho

    Zeecho Junior Member

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    i have lost few positons on one site... i think this came with today's google new layout.

    can somebody please explain what this means:
    Rank Placement
    ---- -----------------------------
    01 title
    02 samp
    03 acronym
    04 linking to relevant pages
    05 a.href
    06 p
    07 pre
    08 inside a textarea
    09 kbd
    10 caption
    ....
    Thanks!
     
  12. darkface

    darkface Senior Member

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    Cheers a lot mate that is really valueable information you've gathered there.

    Also when you say linking to relevant pages, do you mean you link to relevant pages or do you mean backlinks of relevant pages?
     
    Last edited: May 7, 2010
  13. grabdavid

    grabdavid Registered Member

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    Below is some references for you they are just html tags

    Code:
    http://www.w3schools.com/tags/tag_phrase_elements.asp
    http://www.w3schools.com/tags/tag_acronym.asp
    http://www.htmldog.com/reference/htmltags/pre/
    
     
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  14. ipopbb

    ipopbb Power Member

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    When I say link to relevant sites I mean "link from your webpage to someone else's webpage on the subject" AND yes that means you can rank for a keyword without using it in your source , but it is often difficult to be competitive. Linking to other pages that rank for the terms you are tuning for is VERY strong in google's equation right now.
     
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    Last edited: May 7, 2010
  15. ipopbb

    ipopbb Power Member

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    Its just the list of the best tags to use right now.
     
  16. enes9

    enes9 Registered Member

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    Hello ipopbb,

    I have some question, is the 1. title from the tag head or is it on the img/a.href?
     
  17. Micallef

    Micallef Supreme Member

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    So let me get this straight - you recommend that we all start using the <samp> tag in our content? Is this serious?
     
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  18. ipopbb

    ipopbb Power Member

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    It is the TITLE tag. If it was an attribute it would list what tag it is on with this notation "a.title"
     
  19. ipopbb

    ipopbb Power Member

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    Totally serious. I'm not recommending anything. This is empirical data. (but my SEO growth percentages at work have been in the high double digits and lower triple digits for the past ten months and this was one of tools I used. When blockquote outranked title last year I switched all the product headings from h1 tags to styled blockquotes. The impact was measured in revenue about 2 weeks later (on 9 well aged and established sites with PR7-8). It also helped us tune above a few sites we had been struggling with in the SERPs, but it changes often enough (quarterly) that if you don't build your own empirical test tool you can't compete. I have an SEO test lab and budget for doing this kind of work and just though I'd share the data with the community that helped me see the truth in SEO... the truth being... its false until proven and the only person who can prove it to you is yourself. Please feel free to build your own version of the experiment. I share my secret word with people who share their's) Sometimes result vary based on the incarnation of the tests so having more test beds is very beneficial. After about 6-10 months google test beds start having very similar tag rankings. It appears the rank value of tags may vary with site age... meaning some tags are less trustworthy on newer sites (or so it would appear). That is why I couldn't possibly tell you what to do with this data. You can look at sites who out rank you and see if content tuning will make the difference and share the results.

    Mainly I hope to get more ideas about what this data might mean from others. So I share it and will continue to do so. One thing it isn't is random... google sorts tags in a definitive order so somewhere that order is being set.
     
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    Last edited: May 7, 2010
  20. Micallef

    Micallef Supreme Member

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    I appreciate this information and look forward to testing out content tuning for myself. It's so simple to implement some of these that there's very little to lose in trying.