Best practice FB ads design

I start to do FB ads, I know how to get dozens of Facebook IDs from specific fanpage but I got some problems converting them to order.


Here is a example of ad I promote on FB : snag.gy/0QBaj.jpg (sorry, for instant I can't post full URL)


By clicking on the ad, they are redirected to my deals website and then they can click to go to store. I know it's better to redirect directly to store but my problem is before as I got a very low amount of clicks on ads and of course no sale...


So my (twin) question is :
What is the best way to display ads (about design) and get good CTR ?
And what is the best "product" to promote?

You may need to change your ads pic like attractive things show in your ad and also description ))
best of luck .

Yes I guessed I had to get a more attractive design but how, this is really my question
Do you have some idea ?

You should change the image with something more attractive which grabs the attention. Do some test and leave only the discount rate and remove the price. People tend to click less if there is a price on the image. I do not claim that this will work for you but you should test it yourself.

thanks Brendo ! removing price tag could be a good idea !

about the attractiveness, have you some trick ?

Try to make colored (red, green. etc..) border around your pic.
Just have a look all ads what Fb ready showing to your profile (as example)
type in Fb search box your keywords, hope Fb will show you related ads.
Have a look some video courses like -fbfastcash or 1centFBmembers (ready shared on BH)
I'm a Fb ads beginner as well...