I start to do FB ads, I know how to get dozens of Facebook IDs from specific fanpage but I got some problems converting them to order. Here is a example of ad I promote on FB : snag.gy/0QBaj.jpg (sorry, for instant I can't post full URL) By clicking on the ad, they are redirected to my deals website and then they can click to go to store. I know it's better to redirect directly to store but my problem is before as I got a very low amount of clicks on ads and of course no sale... So my (twin) question is : What is the best way to display ads (about design) and get good CTR ? And what is the best "product" to promote?