So I have created a new arcade website and I have been trying to hit the keyword "ww2 games". Over the past week I have been monitoring how its been doing in serps and it changes so much daily! One day it will be top of page 2, the next it will be page 4, and today it varied from 2-3. Why is it going up and down so much? I would think it would go up in a steady climb but it jumps up then back down and back up etc.