Are Brand anchors got direct effect on ranking?

I know that Brand anchors increases domain authority, and trust.
But I dont know, that if it has any direct effect on rankings for specific pages,
or it "just" can be used for deluting backlink anchor texts, so I can build "naturally" more URL/LSI/EXACT anchors that has real effect on rankings?

I have an inner page called EXAMPLE.COM/A, that I want to rank higher on the first page.
I dont want to push to the limits with Exact match etc, so i build a lot of Brand anchor backlink for EXAMPLE.COM, and the inner page too with my brand.

I am wondering that, it will be having any real effect on rankings?
Or just a small, than now its the time to build some real EXACT/URL/LSI/PM anchors, that will have some serious effect?

i think exact match anchors got little devalued. if you do exact match anchor external link it doesnt mean your page will be relevant. and relevancy is what you need to get.

its more more more complex.

you need to increase relevancy on inner pages of moneysite as well as on your backlinks.

and yeah brand anchors are the way to go. brand + lsi + naked + relevant backlinking domains. theres no need to make exact match anchors more than 1% + its risky.


my top competitors mainly have no exact anchor backlinks. they are sites with bigger authority than my. my page is more relevant but their brand is stronger.so go for brand


theres still boost from having emd but thats different story

Yeh OP, because once you link with brand instead of anchor, the link will have no power... where is that rolling emoticon?

People who are trying to keep their exact match anchors borderline acceptable are the ones who are always crying after every new google update. Screw the exact anchors, use them sporadically, 1% and lower. Go high on brand anchors, be as natural as possible and you will do fine.

(Percentages not applied for spammy niches)

Nargil said:

Yeh OP, because once you link with brand instead of anchor, the link will have no power... where is that rolling emoticon?

Click to expand...

Sarcasm noticed...
Thanks btw

Nargil said:

People who are trying to keep their exact match anchors borderline acceptable are the ones who are always crying after every new google update. Screw the exact anchors, use them sporadically, 1% and lower. Go high on brand anchors, be as natural as possible and you will do fine.

Click to expand...

Looks like I am going to have to build a lot more sites than I tought before...

Just one question about this:

I use one pbn for just one money site for safety. Thats OK.
I can link 1-2-3 different inner pages from a pbn. (Read a lot of arguement about this. No correct answer i think, just make sure to leaving no footprints.)
But, isnt that a problem if I link Example.com/a, and Example.com/b, from the same pbn, with the same Brand Anchor?

qwertzui11 said:

Sarcasm noticed...
Thanks btw



Looks like I am going to have to build a lot more sites than I tought before...

Just one question about this:

I use one pbn for just one money site for safety. Thats OK.
I can link 1-2-3 different inner pages from a pbn. (Read a lot of arguement about this. No correct answer i think, just make sure to leaving no footprints.)
But, isnt that a problem if I link Example.com/a, and Example.com/b, from the same pbn, with the same Brand Anchor?

Click to expand...

Don't use the same anchor. Have you read some of the biggest sites out there? huffpo and examiner and so on? Give their articles a look and see how they link to sites. That's how you should do it.

qwertzui11 said:

Sarcasm noticed...
Thanks btw



Looks like I am going to have to build a lot more sites than I tought before...

Just one question about this:

I use one pbn for just one money site for safety. Thats OK.
I can link 1-2-3 different inner pages from a pbn. (Read a lot of arguement about this. No correct answer i think, just make sure to leaving no footprints.)
But, isnt that a problem if I link Example.com/a, and Example.com/b, from the same pbn, with the same Brand Anchor?

Click to expand...

Never link out twice to the same domain from 1 PBN site. First of all, it's footprint as fuck and second, it's pretty much pointless when it comes to link juice.

Nargil said:

Never link out twice to the same domain from 1 PBN site. First of all, it's footprint as fuck and second, it's pretty much pointless when it comes to link juice.

Click to expand...

Note that, I dont want to argue, just trying to find the right path...

I have read some post by MattDiggity before, explaining that linking out from a blog 2 times shouldnt be a problem if there is no pattern, because thats what real people do. (If I am blogging about basketball, there will be a huge chance, that I link nba.com, more than once in different posts. And that wont be, because of nba.com payed me.)

About linkjuice. I use outbound links to other authority sites too.
- If I link to 3 authority site + 1 money page, 25% Linkjuice I get.
- If link to 3 authority site + 2 money page, 40% linkjuice I get.

Nargil said:

Yeh OP, because once you link with brand instead of anchor, the link will have no power... where is that rolling emoticon?

People who are trying to keep their exact match anchors borderline acceptable are the ones who are always crying after every new google update. Screw the exact anchors, use them sporadically, 1% and lower. Go high on brand anchors, be as natural as possible and you will do fine.

(Percentages not applied for spammy niches)

Click to expand...

If the domain is EMD what would be brand name?

shaheerkhan said:

If the domain is EMD what would be brand name?

Click to expand...

The only brand name would be "domain.tld" and even that contains your KW. That's one of the reasons why I do not advise people to use EMDs at all. Especially newbies. It's pretty easy to get overoptimized here.