I know that Brand anchors increases domain authority, and trust. But I dont know, that if it has any direct effect on rankings for specific pages, or it "just" can be used for deluting backlink anchor texts, so I can build "naturally" more URL/LSI/EXACT anchors that has real effect on rankings? I have an inner page called EXAMPLE.COM/A, that I want to rank higher on the first page. I dont want to push to the limits with Exact match etc, so i build a lot of Brand anchor backlink for EXAMPLE.COM, and the inner page too with my brand. I am wondering that, it will be having any real effect on rankings? Or just a small, than now its the time to build some real EXACT/URL/LSI/PM anchors, that will have some serious effect?