Any members have experience with Snapchat Ads+CPA?

starfox6692

starfox6692

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As the title says I've been looking into Snapchat Advertisements with CPA offers. Found a decent amount of info and just wondering if any of you have experience and would share some tips.

I have a decent amount of CPA experience, just 0% history with running Snapchat Ads.
 
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This platform can bring you great traffic, but it got harder to run CPA offers with. They are banning new accounts left and right :)
The traffic is still very cheap, and the most surprising thing for me was the amount of 25-40y/o women on this platform. This platform is not for kids only anymore.

Some do's/don'ts:
- They have some stupid rules that you should follow to get a quick approval such as having a website logo visible on the creative (exactly the same as you have on your website).
- Always make your Snapchat ‘Brand Name’ match with the title of the site or the page you’re sending traffic to.
- I wouldn't recommend direct linking or cloaking.
- If you get your ads rejected a few times I would reach out to support for help to tell you exactly what you are doing wrong. This can prevent the permanent ban. Better safe than sorry :)
- You can get ad rep by simply asking the support.
- Their targeting is not that amazing so in the beginning, you want to keep targeting as broad as possible.
- Android users, like on every other platform, are cheaper.


Creatives
- The attention span of people is pretty low, so your creatives must be great to capture their attention.
- I never go with 'high-quality-brand-lookalike' ads, and I had way more success (on other platforms as well) with creatives that look more like something people on this platform would post. Since their attention span is close to zero, you are more likely to capture their attention if you post something they would see from their friend that looks like ordinary posts (user-generated content).
- Due to cheap traffic, and amount of traffic it's easy to get ad fatigue. You will have to change your creatives way more often than any other platform.
- You can have videos, images, gifs. Videos always worked best on this platform but lately, I'm getting the best results on all the platforms with GIF ads.
- ‘Split Screen ads' work great.
- Keep the ad copy in the middle of the ad.


If you are located in the US or Canada, @TheVigilante shared a good resource here to get a free $1000 of ad credit after you spend $1000. >> https://forbusiness.snapchat.com/channelpartners/thesocialsavannah If you are serious about Snapchat ads I'm sure this might help :)

I hope this helps!
Good luck!
 
jul3s said:
This platform can bring you great traffic, but it got harder to run CPA offers with. They are banning new accounts left and right :)
The traffic is still very cheap, and the most surprising thing for me was the amount of 25-40y/o women on this platform. This platform is not for kids only anymore.

Some do's/don'ts:
- They have some stupid rules that you should follow to get a quick approval such as having a website logo visible on the creative (exactly the same as you have on your website).
- Always make your Snapchat ‘Brand Name’ match with the title of the site or the page you’re sending traffic to.
- I wouldn't recommend direct linking or cloaking.
- If you get your ads rejected a few times I would reach out to support for help to tell you exactly what you are doing wrong. This can prevent the permanent ban. Better safe than sorry :)
- You can get ad rep by simply asking the support.
- Their targeting is not that amazing so in the beginning, you want to keep targeting as broad as possible.
- Android users, like on every other platform, are cheaper.


Creatives
- The attention span of people is pretty low, so your creatives must be great to capture their attention.
- I never go with 'high-quality-brand-lookalike' ads, and I had way more success (on other platforms as well) with creatives that look more like something people on this platform would post. Since their attention span is close to zero, you are more likely to capture their attention if you post something they would see from their friend that looks like ordinary posts (user-generated content).
- Due to cheap traffic, and amount of traffic it's easy to get ad fatigue. You will have to change your creatives way more often than any other platform.
- You can have videos, images, gifs. Videos always worked best on this platform but lately, I'm getting the best results on all the platforms with GIF ads.
- ‘Split Screen ads' work great.
- Keep the ad copy in the middle of the ad.


If you are located in the US or Canada, @TheVigilante shared a good resource here to get a free $1000 of ad credit after you spend $1000. >> https://forbusiness.snapchat.com/channelpartners/thesocialsavannah If you are serious about Snapchat ads I'm sure this might help :)

I hope this helps!
Good luck!
Click to expand...

Thanks for the in-depth reply! One of their account rep's called me the other day and we spoke at length about their numbers, the demographics on their platform actually surprised me.

Couple questions


In regards to this part

"- I never go with 'high-quality-brand-lookalike' ads, and I had way more success (on other platforms as well) with creatives that look more like something people on this platform would post. Since their attention span is close to zero, you are more likely to capture their attention if you post something they would see from their friend that looks like ordinary posts (user-generated content)."

Have you tried many campaigns with "brand lookalike" creatives. I haven't tested I just assumed it might be effective on the platform.

Second

"- ‘Split Screen ads' work great."

Care to elaborate on this? Maybe I'm missing something

Thanks!!
 
starfox6692 said:
Thanks for the in-depth reply! One of their account rep's called me the other day and we spoke at length about their numbers, the demographics on their platform actually surprised me.

Couple questions


In regards to this part

"- I never go with 'high-quality-brand-lookalike' ads, and I had way more success (on other platforms as well) with creatives that look more like something people on this platform would post. Since their attention span is close to zero, you are more likely to capture their attention if you post something they would see from their friend that looks like ordinary posts (user-generated content)."

Have you tried many campaigns with "brand lookalike" creatives. I haven't tested I just assumed it might be effective on the platform.

Second

"- ‘Split Screen ads' work great."

Care to elaborate on this? Maybe I'm missing something

Thanks!!
Click to expand...


If you have a rep, then ask them to give you some tips regarding creatives, and an audience that other companies are successfully targeting in your niche. They have a ton of data, and if you have a good rep you can get a ton of useful data.

Regarding your questions:
1. Yes, I tested a ton of creatives, and 'fancy' (I like to call them that way :D) always underperform. They can work well with big brands, whose sole purpose is brand awareness and not performance marketing. You should ALWAYS test everything. Something that works for me will not necessarily work for you and vice versa.

2. 'Split-screen ads' are, as the name is suggesting, ads that are split in half - with two images, or a video and image below with text in the middle.

I hope this helps :)

Good luck!
 
DunderMannen said:
Middle one is what is called a "split screen ad".
https://i.gyazo.com/3d5aeb501569b510b16682f5829d10e2.png

*EDIT: Better example
Click to expand...

jul3s said:
If you have a rep, then ask them to give you some tips regarding creatives, and an audience that other companies are successfully targeting in your niche. They have a ton of data, and if you have a good rep you can get a ton of useful data.

Regarding your questions:
1. Yes, I tested a ton of creatives, and 'fancy' (I like to call them that way :D) always underperform. They can work well with big brands, whose sole purpose is brand awareness and not performance marketing. You should ALWAYS test everything. Something that works for me will not necessarily work for you and vice versa.

2. 'Split-screen ads' are, as the name is suggesting, ads that are split in half - with two images, or a video and image below with text in the middle.

I hope this helps :)

Good luck!
Click to expand...

Thanks for the image I see what you're saying now. definitely going to link up with the rep this week
 
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