Another dropshipping store.

Nastia said:

As far as i can see the bounce rate of my website is pretty high. I get to manage visitors to my store but i am not keeping them. I thought the theme was cool, but maybe is causing me problems? The prices are lower than the competitors and the images are the same, since there is a big lack of imgs in this niche on aliexpress.

Click to expand...

• You target the wrong audience.
• People end up on a site with zero trustworthy - no reviews, basic product description, no images using the product - you don't even have any images of pets anywhere on the page, etc.

• Market better to your audience.
• Your product page is trustworthy.
• Use good images, have images using the product, videos, gifs, etc.
• Have a great/unique product description - a list of benefits and features.
• Reviews, etc.

• Make your site better.
• Create product bundles -> combine 2-3 same products with a discount, combine 2-3 compatible product bundles (a package) that cost more if bought separately.
• Use one-click upsells/downsells. Once you secure the order (already paid) they see an upsell for a bundle/popular product/more of the same before the thank you page. There are a ton of apps you can use, but one of the best (and most expensive) is OCU by Zipify. Once you figure out what to upsell this alone can pay for your ads. People are not done buying just because you are done selling

• All visitors (exclude buyers).
• ATC (exclude buyers) - a reminder of what they were looking for.
• Post-purchase - targeting buyers only with upsells and new products.

jul3s said:

This. You just listed EVERYTHING that might be wrong with your site


High Bounce Rate
This happens when:

• You target the wrong audience.
• People end up on a site with zero trustworthy - no reviews, basic product description, no images using the product - you don't even have any images of pets anywhere on the page, etc.

"I thought the theme was cool"
Never ever, EVER, ever choose a theme or images that YOU thought are cool. there is no such thing as an amazing website, design, ads, etc. The majority of all of this is just personal preference which never results in $$. Data should give you the answers on how to optimize and get to the next level.


"prices are lower than the competitors"
This is completely irrelevant. It doesn't matter. There are probably hundreds of pages selling the same products. The question is what are you doing better than them? Almost no one will go hunting for cheaper products if your website has everything they want.

Your product page is the same as any other Shopify theme. You can easily have higher prices If you:

• Market better to your audience.
• Your product page is trustworthy.
• Use good images, have images using the product, videos, gifs, etc.
• Have a great/unique product description - a list of benefits and features.
• Reviews, etc.

Your home page is all over the place. I hope you are sending your visitors directly to your product pages because I have no idea what you are selling by looking at it.

Why do you have 2 email opt-in apps showing at the same time? Having so many notifications at the same time is unnecessary. Data is probably showing you exactly that. Are people opt-in into both (if any)?

Another thing I would recommend is to redirect your customers to the checkout page after they click 'Buy Now.' This could help you push your customers for the purchase and save your customers time for completing the order transaction.


A few tips...

Improve your site speed
The hardest to optimize are pages you don't have full control off, like Shopify.
You are limited with Shopify, but you can:
1. Optimize images.
2. Reduce the number of apps and DELETE apps you are not using.
3. Use Google tag manager for tags (for analytics code, FB pixel, …).
4. Choose a fast, responsive theme, and optimize (less is more - remove carousel banners, replace background images with CSS, …).


Average Order Value
One of the most important things in e-commerce is AOV. Those that can spend more to acquire a customer win. Meaning, you need to do everything you possibly can and test everything to get higher AOV. And you certainly won't get that if you focus on having lower prices than your competitor.

To improve your AOV you can:

• Make your site better.
• Create product bundles -> combine 2-3 same products with a discount, combine 2-3 compatible product bundles (a package) that cost more if bought separately.
• Use one-click upsells/downsells. Once you secure the order (already paid) they see an upsell for a bundle/popular product/more of the same before the thank you page. There are a ton of apps you can use, but one of the best (and most expensive) is OCU by Zipify. Once you figure out what to upsell this alone can pay for your ads. People are not done buying just because you are done selling

Retargeting campaigns
Remarketing your audience is the cheapest way to get people back + in combination with email marketing is the easiest money.
For remarketing, you should set up run 3 campaigns right away:

• All visitors (exclude buyers).
• ATC (exclude buyers) - a reminder of what they were looking for.
• Post-purchase - targeting buyers only with upsells and new products.

E-commerce is not as easy as it once was. You need to test, test and test some more, improve every aspect of the marketing, website, ads, copy, targeting, etc.

I hope this helps.

Good luck!

Click to expand...

stoat said:

Hi, I'm no expert myself but until someone more qualified gives you advice here are my 2 cents. This comes more from the potential customer's point of view.

First of all, there are many grammar mistakes on the site, e.g. simple yours pet's life -> Simplify your pet's life would be better. I think bad grammar makes a site look less trustworthy.

As for the prices, I don't think they make that much of a difference, because people who want to get a product for as cheap as possible will always find a cheaper option, so they were not your target audience in the first place. You need customers who take a look at the product, fall in love with it and make a purchase immediately.

I wish you the best.

Click to expand...

enovatit said:

Your logo is not even relevent to the product

Click to expand...

paulpaul25 said:

I'm no expert but I think you should do some changes to the homepage.

I would say the color scheme is nice, those ornaments are also ok but I've immediately noticed you have kind of two logos, I mean two different typeface styles for the same logo, and the one from the main banner looks like it has some rough edges or low resolution compared to the rest of the banner which looks quite good.

Also, at least for me it was a little bit hard to find the actual products. Starting with those quote style elements like "Let's go out", being that close to the top banner I would think they are some sort of additional ornaments, I wouldn't think I should click on those to find the actual products.
When I scroll down, I think because most of the time the "Subscribe to newsletter" section is at the bottom of the page, I would think that I've already gone through the main section, and I still haven't found the products.

I think you should move that section down the page and highlight the products somehow, maybe adding the product names and the prices under the image would work.

Click to expand...

jul3s said:

This. You just listed EVERYTHING that might be wrong with your site


High Bounce Rate
This happens when:

• You target the wrong audience.
• People end up on a site with zero trustworthy - no reviews, basic product description, no images using the product - you don't even have any images of pets anywhere on the page, etc.

"I thought the theme was cool"
Never ever, EVER, ever choose a theme or images that YOU thought are cool. there is no such thing as an amazing website, design, ads, etc. The majority of all of this is just personal preference which never results in $$. Data should give you the answers on how to optimize and get to the next level.


"prices are lower than the competitors"
This is completely irrelevant. It doesn't matter. There are probably hundreds of pages selling the same products. The question is what are you doing better than them? Almost no one will go hunting for cheaper products if your website has everything they want.

Your product page is the same as any other Shopify theme. You can easily have higher prices If you:

• Market better to your audience.
• Your product page is trustworthy.
• Use good images, have images using the product, videos, gifs, etc.
• Have a great/unique product description - a list of benefits and features.
• Reviews, etc.

Your home page is all over the place. I hope you are sending your visitors directly to your product pages because I have no idea what you are selling by looking at it.

Why do you have 2 email opt-in apps showing at the same time? Having so many notifications at the same time is unnecessary. Data is probably showing you exactly that. Are people opt-in into both (if any)?

Another thing I would recommend is to redirect your customers to the checkout page after they click 'Buy Now.' This could help you push your customers for the purchase and save your customers time for completing the order transaction.


A few tips...

Improve your site speed
The hardest to optimize are pages you don't have full control off, like Shopify.
You are limited with Shopify, but you can:
1. Optimize images.
2. Reduce the number of apps and DELETE apps you are not using.
3. Use Google tag manager for tags (for analytics code, FB pixel, …).
4. Choose a fast, responsive theme, and optimize (less is more - remove carousel banners, replace background images with CSS, …).


Average Order Value
One of the most important things in e-commerce is AOV. Those that can spend more to acquire a customer win. Meaning, you need to do everything you possibly can and test everything to get higher AOV. And you certainly won't get that if you focus on having lower prices than your competitor.

To improve your AOV you can:

• Make your site better.
• Create product bundles -> combine 2-3 same products with a discount, combine 2-3 compatible product bundles (a package) that cost more if bought separately.
• Use one-click upsells/downsells. Once you secure the order (already paid) they see an upsell for a bundle/popular product/more of the same before the thank you page. There are a ton of apps you can use, but one of the best (and most expensive) is OCU by Zipify. Once you figure out what to upsell this alone can pay for your ads. People are not done buying just because you are done selling

Retargeting campaigns
Remarketing your audience is the cheapest way to get people back + in combination with email marketing is the easiest money.
For remarketing, you should set up run 3 campaigns right away:

• All visitors (exclude buyers).
• ATC (exclude buyers) - a reminder of what they were looking for.
• Post-purchase - targeting buyers only with upsells and new products.

E-commerce is not as easy as it once was. You need to test, test and test some more, improve every aspect of the marketing, website, ads, copy, targeting, etc.

I hope this helps.

Good luck!

Click to expand...

TheDemne said:

Honestly you don't need a unique description or even reviews. I am using a basic description and don't even have reviews on my site but it still converts.

Click to expand...

paulpaul25 said:

I forgot to mention that I've initially navigated through your desktop website, but I've now checked out the mobile version too.

I think you should keep the theme, it looks good, but it needs some refining. If you can't get that banner to work properly in term of resolution I think you should take the dog outline logo, place it to the top together with the @Riginality and remove the text from the banner or even the whole banner if still gives you troubles.

The main problem that needs to be solved, in my opinion, is the one with the products not being visible enough.

Click to expand...