amazon SEO

how to do amazon SEO, please anybody guide me.

Do you have your site loaded in free ahrefs webmasters? As that tells you loads of things that you can change for the SEO of your site, to begin with.

peter00004 said:

how to do amazon SEO, please anybody guide me.

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Do you have any experience or the basic knowledge of SEO.?

I am telling you the basic steps but they are not as easy as I am saying here. You should study more. It's better to hire an expert to do the job.
1. Find the Best Keywords for your Product Niche.
2. Write an Awesome Amazon Sales Copy (Include your Keywords).
3. Do the Other things following Amazon Guideline & Publish your product page.

After the Onpage optimization (above steps), you have to start the Offpage Process:
1. Share your sales page link on social media as much as possible, but Do not SPAM.
2. Build High-Quality Backlinks, don't build mass links from the beginning. Try to get links from News & Magazine as much as possible. Then start getting Good Quality PBN links for boosting.
Backlink building is a very very important part, there are lots of strategies. Search in the forum you will see a lot of Guides & Case Studies.

Final word: Study, Study & Study is a must to become successful because you have to keep yourself updated with the industry trends.

Are you trying to rank an Amazon page for your product?

Or, are you an Amazon affiliate with a review blog looking for SEO advice?

Depending on which one you are, you're going to need different Amazon SEO strategies.

blackbeans said:

Are you trying to rank an Amazon page for your product?

Or, are you an Amazon affiliate with a review blog looking for SEO advice?

Depending on which one you are, you're going to need different Amazon SEO strategies.

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I am curious of basic process if you are trying to rank an amazon page for a product. does it rank how a normal website page would?

For Amazon it's not like Google with backlinks.

You need to provide good value and good customer service (including low returns rates) and then you will rank higher.

Thank of it from Amazon's perspective and then it will fall into place.

blackbeans said:

Are you trying to rank an Amazon page for your product?

Or, are you an Amazon affiliate with a review blog looking for SEO advice?

Depending on which one you are, you're going to need different Amazon SEO strategies.

Click to expand...

1. if you are trying to rank amazon.com/your-product then there's on-page seo, and really hard but off-site seo that could shoot your amazon.com page ranking higher on google.com, and also on amazon.com internal search, or on-site site search.

2. If you are trying to rank review blog with amazon affiliate products, then theres a different seo strategy.

peter00004 said:

how to do amazon SEO, please anybody guide me.

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Here are some most beneficial points for your Amazon SEO

1. FIRST TITLE:
The Title is the most important part of Amazon SEO; you have to add maximum high search volume & relevant keywords of your product in the Title. Even so, the title has a character limit of 150-200, including spaces, so you have to add some top phrases.

2. BULLET POINTS:
Your bullet points should include the high-volume keywords you added in the title as well as low-volume keywords.

3. PRODUCT DESCRIPTION/EBC/A+ CONTENT:
Non-brand registered sellers have to follow a simple thumb rule to add the maximum number of keywords.
90% of sellers add content only inside the images and are unaware that Amazon's algorithm does not recognize this for SEO purposes. Our target is to teach the algorithm more and more about our listing with the help of the content in the description.
Despite the fact that short text in images improves user experience, you must also add text descriptions in EBC for Amazon SEO. Also, choose an EBC template that allows maximum text descriptions.

4. SEARCH TERMS
The buyer does not see the backend search terms. In spite of this, the Helium 10 research indicates it plays the most significant role in listing optimization after the title. So which keywords you should include in search terms?
Sellers usually include title keywords in the search term. According to my opinion adding misspelled keywords in search terms & brand name keywords that you can't include in the title, bullet point & EBC improves listing visibility effectively.
Additionally, you can frequently change backend search terms. Keep your search terms updated weekly by using brand analytics to find new keywords related to your product.

5. PRODUCT IMAGES
How can you optimize images for listing optimization? Use top high-search volume phrases to name your 7 product images.

6. STOREFRONT
95% of sellers usually neglect their storefront, which is the key factor for listing optimization in two ways:
Amazon algorithms prioritize more the listing which has a storefront attached
The storefront assures the customer that the product is authentic and reliable.
Amazon buyers should know that you are not another Chinese seller on amazon & make sure you need a good brand name & your branding should and must connect with the buyer to do that; you need appealing images on the storefront.

7. VIDEOGRAPHY
Videography adds more power to your listing. Potential buyers usually view the video to see if the product is what they want. A similar trend on Amazon is PPC video ads, which require videography in the listing.