But if I’m running multiple CBO campaigns, wouldn’t auction overlap be way higher compared to ABO ad sets?
Especially if I’m trying to scale to the same audience, like, within one single campaign the conflict would be smaller, right?
What are those phases you mentioned? What do you mean by 18 campaigns, and what’s the purpose of each one?
Now a more challenging question, if you had to run ads with a low budget, around $27 per day, how would you structure your campaigns to extract the maximum results? (assuming the offer is already validated)
About the 1-1-10 method, how am I supposed to scale using just one campaign?
That sounds pretty extreme to me, because Facebook might suppress good creatives, and I also feel that spending less sometimes makes the algorithm more accurate with a higher ROI. So my mindset leans more toward “running multiple low-budget campaigns and trying to avoid overlap between them” but I’m open to new perspectives.
Final question, audience overlap.
How do you handle it? In the sense of campaigns competing against each other… how do you fix that? How do you avoid overlap so you can run multiple audiences without them clashing?
Thank you for the feedback!
Hey. Very interesting questions here. I’m excited to answer this and bring some real
gems to the forum because there is too much outdated advice floating around.
Let’s break it down, point by point.
1. AUCTION OVERLAP. Auction Overlap DOES NOT EXIST anymore. Unless you are investing more than
$100k/month, it simply doesn't exist. That is one of the main "whys" I keep telling people to stop listening to advice from 6 months ago.
The Gem: Nowadays, the game has changed completely. Targeting narrow audiences to find "super niches" is a thing of the past. If you want to use interests, you must stack at least 20 of them. The bigger the audience, the better for the Meta Algorithm. Targeting isn't at the Ad Set level anymore;
it is at the Ad Level. Thanks to
SAM AI (Segment Anything Model), Meta reads your whole image/video and copy, and based on that + pixel data, it finds the best persona for you.
2. THE STRATEGY: THE "ROASIA" FRAMEWORK You asked about the "phases." This is my proprietary framework (I call it
ROASIA) developed after managing millions in spend.
The old "Linear Funnel" (Awareness -> Wait 15 days -> Consideration -> Wait -> Conversion) is obsolete. It’s too slow for today’s attention economy.
ROASIA is a Circular Ecosystem based on Speed.
Here is the breakdown of the phases:
Phase 1: HOOK:
- Objective: Awareness (TruePlays) & Traffic to Instagram Profile.
- Content: Viral or High-Value content.
- The Goal: We need to stop the scroll in the first 3 seconds. If we don't hook them, we don't exist.
Phase 2: SOLVE:
- Objective: SALES.
- Timing: I activate this ON THE SAME DAY as Phase 1. Speed is key. If I hook you at 9 AM, I want to sell to you by 12 PM. If I don't, a competitor will.
- Content: Hybrid (Value + Hard Sell). We address the problems identified in the hook and offer the product as the only logical solution.
Phase 3: RETAIN:
- Objective: Sales (Remarketing).
- Timing: Same Day.
- Audience: People who visited IG or messaged us (Warm).
- Content: Connection & Validation (Testimonials, Social Proof). We are closing the trust gap immediately.
Phase 4: ENVELOP - THE SECRET SAUCE This is the most critical part that nobody does. I allocate
2% of the total budget here to create an infinite "Content Loop." We trap the user in our ecosystem based on time windows:
- 0-24 Hours (The Introduction): Show a "Who We Are" video. No CTA. Just authority.
- 2-7 Days (The Wound): Agitate the problem. "Poke the wound" so they realize they have an issue.
- 8-30 Days (The Solution): Pure Value & Education. Show them how to solve it.
- 30-60 Days (The Transformation): Show the lifestyle/dream outcome.
- Result: They can never leave your funnel. You are always there.
3. LOW BUDGET STRATEGY ($27/day) First, a reality check: If you are targeting the
US, please don't try to spend less than
$3k/month. High CPM countries will eat that budget alive.
However, if you are in a non-competitive niche or Tier 2/3 country, here is the structure:
- Split: 85% to Phase 2 (Direct Sales) with lots of creatives + 15% to Phase 3 (Retargeting).
- Why? Attention is ephemeral. People don't remember the ad they saw 2 days ago. You MUST have that 15% remarketing layer to stay in their mind, even on a low budget.
4. ADVANCED SCALING: THE "SURFING" METHOD You asked about scaling. I use
Surfing Scaling. This is the "Legend Level" of scaling.
Warning: Only do this if you can check your Ads Manager
every 2 hours (4 times a day).
The Protocol:
- 8:00 AM (Check 1):Look at your campaigns. If the Cost Per Result (CPA) is great (better than yesterday), you caught a "Wave."
- Action: Increase budget by 25% (e.g., from $30 to $37.50).
- 10:00 AM (Check 2):Check performance.
- Action: If CPA is still stable or good, increase by another 25%.
- 12:00 PM (Check 3):Check performance.
- Action: If it holds, increase another 25%.
- CRITICAL: If CPA spikes (gets expensive), IMMEDIATELY REVERT the budget to the previous amount. The wave crashed. Stop scaling.
- 2:00 PM (Check 4): Final check. Max 4 increases per day.
- THE RESET: At Midnight, ALWAYS reset all budgets back to the original baseline (e.g., back to $30).
Why this works: Meta puts your ads in different "audience buckets" every day. Some days you hit a winning bucket. Surfing allows you to spend $500 on a winning day and stay at $30 on a losing day.
5. THE 1-1-10 RULE & CREATIVE STRATEGY "Facebook might suppress good creatives" ->
This is outdated. Thanks to Andromeda, you DO NOT need to turn off "bad creatives."
Leave them ALL ON. Andromeda will automatically allocate spend to the winner.
The Golden Rule of Testing:
- You MUST create at least 2 new campaigns per week, each with 10 new creatives.
- Testing Budget: You do NOT need big money to test.
- Structure: 1 Campaign -> 3 Ad Sets -> 10 Creatives.
- Spend: You can test with $1 USD to $5 USD MAX per Ad Set.
- It doesn't matter if you have a $1M budget. Always test cheap. If an ad converts at $3, it will scale. If it doesn't convert at $3, throwing $100 at it won't fix it.
6. THE 7-DAY RULE Finally, a rule to live by:
NEVER TURN OFF A CAMPAIGN BEFORE 7 DAYS. Anyone telling you otherwise is giving novice advice.
The Logic:
- Days 1-3 (Seeking): The algorithm is exploring audiences. Costs are high and volatile.
- Days 4-7 (Bidding): The algorithm starts entering cheaper auctions and stabilizing.
- Day 8: This is the only time you should make optimization decisions.
Hope this deep dive helps you and everyone reading this to stop burning money on outdated strategies!
How did you scale the campaign?
most of my campaign when increase the budget die within 2 days
Hey. I detailed the technical "Surfing" method in my previous answer above, but I know exactly the pain you are describing.
"Why does my campaign die within 2 days of scaling?" This is the most common issue in media buying. Here is the reality check and the fix:
1. The "Reverse Scale" Tactic: If you scale and the CPA spikes heavily within 48 hours,
simply revert to the original budget. Don't overthink it. The algorithm tried to find more people at that price, couldn't find them, and spent your money on bad impressions. Go back to what was working.
2. The Hard Pill to Swallow: You must admit that
not every campaign is scalable. Some ads are "Ponies," not "Racehorses." They work great at $50/day but break at $200/day.
- The Strategy: Keep that "Pony" campaign alive at its profitable budget (don't kill it). But to scale revenue, you need to launch a NEW campaign with completely new creatives.
3. Creative Volume & Triggers (The Andromeda Fuel): To scale, you need to feed Andromeda at least
10 NEW Creatives. Not just changing the background color, but hitting completely different psychological angles.
You need to diversify your Emotional Triggers:
- Scarcity/Urgency: "Only 3 left," "Offer ends in 24h."
- Social Proof/Bandwagon: "Over 10,000 satisfied customers," Testimonials.
- Authority: "Recommended by Dentists/Experts."
- Curiosity: "The secret method nobody talks about..." (Great for CTR).
- Greed/Value: "Save 50%," "Buy 1 Get 1 Free."
- Fear (FOMO/Pain): "Stop losing money," "Don't miss out."
- Identity/Pride: "For the serious investor," "Only for moms who care."
IMPORTANT TRICK: If you already have a 100% proven winner, don't trash it.
Iterate the Hook. Keep the body of the video/ad the same, but create 5-10 versions of just the
first 3 seconds.
- Version A: Visual Hook (Weird movement).
- Version B: Text Hook (Question).
- Version C: Audio Hook (Sound effect).
- Then, launch 5 completely new concepts alongside these variations.
"BUT CREATING 10 ADS IS EXPENSIVE/HARD..." -> PLEASE READ THIS:
In the past, creating this massive amount of creatives was a headache and required a huge design budget.
Nowadays, you have no excuse.
Thanks to AI, scaling creative volume is possible even as a 'solopreneur' with a low budget:
- Visuals: You can use tools like Freepik AI or Midjourney. They are super cheap and you can generate unlimited high-quality assets without hiring a graphic designer.
- Video/UGC: You don't need to ship products to influencers. Tools like HeyGen or Hedra allows you to create UGC-style videos with AI avatars that look frighteningly real.
- Scripts: Use LLMs to write your scripts based on the triggers I mentioned above.
There are literally TONS of tools competing right now, driving the price down. This gives us a massive opportunity to compete against big brands if we are fast enough to adapt.
Scale your creative production, and you will scale your ads.
Hope this helps!
My last comment was a bit sarcastic.
First, META rolled out new updates not long ago, a huge one, and everyone (besides you, I guess) is still finding the best ways to handle this.
You come on here presenting yourself as an Authority in the field, 1M+ can mean 50 million a month or 1 million over a year, which one is it?
It would have been so much better if you presented it as "Years of experience working with XYZ brands."
Are they shopping ads that you run?
Is it finance? Is it what? Be more exact on this
Again, the random, 50k+ comfortably - This isn't YouTube where you are trying to impress people, we got people on this forum doing that number in a single day.
A framework? You mentioned your own Frameworks several times, YET again a new update was rolled out with a few more to come
You seem to love entering a GREEKNAME Framework, it means absolutely nothing, maybe to you but it's just completely made up.
Your event quality score = it's not a MUST at all, cool that you have it still doesn't mean anything, as it's just a score. I agree with getting this score up, but only when you actually feed it the correct data and you see proper improvements on your bottom line...
Nobody truly cares how much you run, again repeating myself here, but it's laughable.
The biggest DTC brands don't have meta figured ou,t and neither have you, whether you cloak or don't cloak, it's always a game, meta keeps changin,g and it's not like they have a routemap for every single brand, setup, server setup and all the hundreds of different industries out there.
Just to clarify
- I don't JUST run blackhat but i do for sure
- Hardly getting banned, or losing "assets", what kind of assets are you even on about?
ANYONE and this might surprise you will have a pixel backed up, stored safely, etc
You probably have too, if you don't I highly recommend you do as WHITE can get banned easily too, but you already know this I guess?
Meta doesn't give a flying shit about your accounts, bro. Anyone running legit should be very aware of having multiple accounts to work with no matter the size unless you got a manager on standby and even then, there are a thousand different industries running.
I also never wake up stressed, you are acting as just by running "blackhat" we got no game-plan together lmao, that game-plan might be way better than yours but I don't know I see no point in comparing it.
Yes, I got a course on "cloaking" but never in my life have I run an agency or campaigns for others as my stuff is just way too lucrative to even spend my time on that.
Some of the biggest industries to ever to exist on this earth aren't so welcome on meta ads, but sure as hell run numbers you haven't ever seen in your life.
To sum this up, and I am not going to bother here anymore, your entire posts sound fishy with the signature under it, talking a whole lot without giving any real-life scenarios
Please don't open a AMA as it's for people that are in THAT position, making claims like you did even JUST a few weeks after one of the biggest Meta ads update claiming some of your CLEOPATRA DE LUXA MORSIOUS FRAMEWORKS are the shit, please...
People here aren't that stupid; this isn't YouTube for 12-year-olds.
I am out.
Let’s lower the temperature and talk facts.
1. On "Andromeda" being new: Actually, let me correct you there. While the public buzz started recently, the core architecture of Andromeda (GenAI + Lattice retrieval) began rolling out in
December 2024. I’ve been analyzing this transition for a full year.
2. On Authority & "Who am I": To clarify the numbers since you asked:
- Spend: That $1M+ is in the last 6 months profitably.
- Experience: I’ve been running FB Ads for 10 years and Google Ads for 8. I was buying media before the Pixel even existed.
- Background: I am a Computer Engineer specializing in AI & Data Science.
- Why this matters: I don't look at Ads Manager like a marketer guessing; I look at it like an engineer analyzing a backend system. That is why I obsess over EMQ.
3. "What do you run?": Since you want "real-life scenarios":
- Evergreen ($50k/mo profit): Low, Mid, and High-Ticket Services via Conversational Funnels. I operate across a wide range of niches including Dental, Legal, Plastic Surgery, Psychology, Parenting, Speech Therapy, Lactation Consulting, and Auto Workshops.
- Launches ($200k spikes): Digital Info-Products (Jeff Walker style launches in LATAM).
- Total: I'm not claiming to be the richest man on BHW (I know affiliates like Alex Micol do $1M/mo). But I do well enough to not need to sell a course here.
4. The "Greek Framework" & Psychology: You seem hung up on the name. Call it whatever you want. The reason I use a Framework (ROASIA) is precisely
BECAUSE Meta changes every week.
My strategy is
not based on the algorithm;
it is based on Human Psychology.
- Algorithms change.
- Human fears, desires, and triggers do not.
- Meta is just a canvas; psychology is the paint.
If you rely on "hacks," you panic when an update drops. If you rely on psychology, updates just give you better tools to deploy that psychology.
5. On EMQ: You say it's "not a MUST." If you read Meta's technical documentation on Signal Resilience and Lattice, you’d know that an EMQ < 9 means you are feeding low-fidelity data to a probabilistic model. As a Data Scientist, I can tell you:
Garbage In, Garbage Out. If you want the AI to work for you, you must feed it high-fidelity data. No discussion allowed there.
6. "Sounding Fishy": I am sharing all of this
FOR FREE. I have detailed my entire scaling strategy, my testing structure, and my funnel logic in this thread without asking for a dime.
You are gatekeeping "lucrative secrets"; I am democratizing knowledge.
I respect your hustle in the BlackHat/Cloaking space—it's a different beast. But don't confuse a structured, engineering-based approach to White/Gray Hat scaling with "mysticism."
Let's keep the thread valuable for the learners.
