[AMA] I've Spent $1M+ on Meta Ads Profitably. Ask me about Scaling, Creative Strategy & Optimization.

[MynameisD]

Hi BHW,

As the title says, I have managed over $1M in ad spend across various verticals on Meta (Facebook & Instagram), maintaining healthy profit margins.

I know that scaling isn't just about increasing the budget by 20% every day. It’s about structure, creative fatigue management, and robust data tracking.

More now than ever thanks to Andromeda newest update. Is a must have a good server side tracking (CAPI). I currently have my EMQ at 9.3/10 - This is crucial nowadays for getting better ROI.

Whether you are stuck at $100/day or trying to push past $5k/day, the game changes entirely.

I’m opening this thread to help the community and discuss:

• Scaling Strategies: CBO vs ABO in 2025, horizontal vs vertical scaling.
• Creative Strategy: How to find winning angles and structure your creative testing.
• Tracking & Attribution: Dealing with signal loss, Server-Side tracking (CAPI), and understanding your true CPA.
• Account Health: Keeping your assets compliant while pushing volume.

I've seen the platform change drastically over the last few years, and I'm happy to share what is working right now.

Ask me anything. Let's get those campaigns profitable.

 

[stayintouchh]

does same strategies work on amazon

 

[MynameisD]

Short answer: Yes.

My ROASIA Framework is based on consumer psychology (Hook > Solve > Envelop), so it works for any transactional platform, whether it's Shopify, WooCommerce, or Amazon.

Actually, applying this to Amazon is a bit of a "cheat code." Amazon's algorithm loves external traffic. If you use this strategy to drive high-intent traffic from Meta to your Amazon listing, you get a double win: Sales + Organic Keyword Ranking boost.

The only technical difference is tracking. Since you can't place a pixel on Amazon's backend, you must use Amazon Attribution links. If you don't, you'll be flying blind on which ads are actually converting.

 

[BassTrackerBoats]

Hi BHW,

As the title says, I have managed over $1M in ad spend across various verticals on Meta (Facebook & Instagram), maintaining healthy profit margins.

I know that scaling isn't just about increasing the budget by 20% every day. It’s about structure, creative fatigue management, and robust data tracking.

More now than ever thanks to Andromeda newest update. Is a must have a good server side tracking (CAPI). I currently have my EMQ at 9.3/10 - This is crucial nowadays for getting better ROI.

Whether you are stuck at $100/day or trying to push past $5k/day, the game changes entirely.

I’m opening this thread to help the community and discuss:

• Scaling Strategies: CBO vs ABO in 2025, horizontal vs vertical scaling.
• Creative Strategy: How to find winning angles and structure your creative testing.
• Tracking & Attribution: Dealing with signal loss, Server-Side tracking (CAPI), and understanding your true CPA.
• Account Health: Keeping your assets compliant while pushing volume.

I've seen the platform change drastically over the last few years, and I'm happy to share what is working right now.

Ask me anything. Let's get those campaigns profitable.

Please share proof of a trademark for your name, "ROASIA™".

 

[MynameisD]

Please share proof of a trademark for your name, "ROASIA™".

Hey man. I've already replied to you in DM. Waiting for your response there.

Thanks.

 

[BassTrackerBoats]

Hey man. I've already replied to you in DM. Waiting for your response there.

Thanks.

I responded.

Don't lie about a TM on this platform.

 

[MynameisD]

I responded.

Don't lie about a TM on this platform.

Sure. I've removed it from my signature. I haven't add the TM thing anywhere else and it's not important for my purpose on this thread.


Please feel free to AMA about Meta Ads, Andromeda Newest Update, Secret Sauce to scale hard, etc.

 

[elodavid]

What do you drive traffic to mostly?
What are most of your campaigns about ie helping businesses scale, CPA or ecommerce?
Where can someone new to spending on facebook start from? What courses can be a good starting point

 

[MynameisD]

What do you drive traffic to mostly?
What are most of your campaigns about ie helping businesses scale, CPA or ecommerce?
Where can someone new to spending on facebook start from? What courses can be a good starting point

Here is the breakdown of where that spend actually goes:

1. What I drive traffic to (The "Sprints" and the "Marathons"): I run a mix, but my main two profit drivers are:

• High-Ticket Info Products / Digital Launches (The Sprints): This is where the adrenaline is. I run heavy "Launch" campaigns (ClickBank/Hotmart style mechanics). We’re talking $50k spend in a 2-week window pushing for 10x ROAS. This is pure Direct Response marketing.
• High-Ticket Services / Evergreen (The Marathon): For niches like Legal Services or Medical. Here, consistency is key. I spend around $20k/month on evergreen campaigns, maintaining a steady 3x ROAS.
  
  Note: For these, I focus heavily on "Conversational Funnels" (driving traffic to DM/Chat/Application) to close high-ticket deals, rather than just a cold checkout. Although, my framework can be easily applied to cold checkout aswell.

2. Don't buy a course. I’m serious.

Meta changes every week. A course recorded 6 months ago is basically a history lesson today. The strategies I used in early 2024 are already obsolete thanks to the AI/Andromeda updates.

Here is your roadmap instead:

1. Master Marketing Psychology First: Tools change, human nature doesn't. Learn why people buy (Status, Fear, Greed, Transformation). If you understand psychology, the platform is just a tool.
2. YouTube (Filtered): Search for specific tutorials but ALWAYS filter by "Uploaded this month." Watch the practitioners, not the gurus selling lifestyles.
3. Pick ONE Business Model: Meta Ads behave differently for each. Don't try to learn them all at once. Pick one lane:
   
   • E-commerce: (Dropshipping or Branding or Affiliate Marketing) - Fast feedback loops, inventory management.
   • Info-Products/Launches: High margins, intense creative requirements.
   • Lead Gen/Local Services: (Real Estate, Legal, Dentists) - Easier to start, high value per lead.
   • CPA/Affiliate: (Nutra, Sweeps, Casino) - The "Wild West." High risk, high reward.

Pick one, stick to it, and learn by burning a little bit of your own money. That tuition fee teaches you more than any $997 course ever will.

 

[ReyNow]

What similar patterns to 'invisible bugs' have you noticed on Facebook Ads? Patterns that you see repeat, but nobody really talks about.


For example, what’s better — creating a campaign from scratch or duplicating an old one?


Other questions:


Overall, what performs better — ABO or CBO?


How do you scale using multiple campaigns if Facebook keeps pushing centralization? What would you recommend? I see people scaling using the 1–1–1 method and claiming that Facebook behaves as if all creatives were inside just one campaign anyway.


How do I know if my BM is acting weird and needs to be replaced? What signs should I look for? What should I pay attention to?


If it’s an international campaign, do you target specific countries, or do you run worldwide using only language as the filter?

 

[MynameisD]

What similar patterns to 'invisible bugs' have you noticed on Facebook Ads? Patterns that you see repeat, but nobody really talks about.


For example, what’s better — creating a campaign from scratch or duplicating an old one?


Other questions:


Overall, what performs better — ABO or CBO?


How do you scale using multiple campaigns if Facebook keeps pushing centralization? What would you recommend? I see people scaling using the 1–1–1 method and claiming that Facebook behaves as if all creatives were inside just one campaign anyway.


How do I know if my BM is acting weird and needs to be replaced? What signs should I look for? What should I pay attention to?


If it’s an international campaign, do you target specific countries, or do you run worldwide using only language as the filter?

Hey.

1. Invisible Bugs: Honestly, those are mostly myths. There are no "secret tricks" or "ghosts" in the machine. Stop looking for them. 99% of the time, it's not a bug; it's a strategy or creative issue.

2. ABO vs CBO: CBO is the standard. ABO is only recommended when you want to force spend on specific assets for testing purposes. If you are scaling, always go CBO and let the AI allocate the budget.

3. Structure & Scaling: The "1-1-1" method is outdated. Because of the Andromeda update, you need creative volume to feed the algorithm.

My strategy is Phase-Based, so I personally run a complex setup (around 18 campaigns in my structure to cover all phases).But for a single campaign structure, it MUST be at least 1-1-10 (1 Campaign, 1 Ad Set, 10 Creatives). You need that variety for the machine to learn.

4. BM Health: Don't overthink this. "Weird behavior" is usually just volatility. If Meta wants to ban you, they will ban you instantly. There is no middle ground where they just "shadowban" your performance.

5. International Targeting: Localize everything. This is the biggest mistake I see marketers make.

Never run a "Worldwide" campaign with the same creative. For example in LATAM: You cannot use the same ad for Colombia, Mexico, and Peru. Even though they all speak Spanish, the slang, jargon, and cultural triggers are completely different.

If you treat every country as a unique market, your conversion rate will double.

Hope this helps.

 

[crone99]

How did you deal with account suspensions? I wouldn't even reach 5k spent without a suspension

 

[MynameisD]

How did you deal with account suspensions? I wouldn't even reach 5k spent without a suspension

Hey.

Honestly, I rarely deal with suspensions because I stay strictly in White and Gray Hat niches. Since I don't run aggressive Black Hat offers, I don't need cloaking, which is the #1 reason for instant bans.

My stability comes from three things:

1. Profile Trust (The most important part): I never create a BM on a fresh FB account. I source real, aged FB profiles with years of history from friends and family. If the user profile has a high "Trust Score," the Ad Account is much harder to kill.

2. AI Compliance Check: Before launching, I use AI to scan my copy and creatives against Meta's current TOS to catch any trigger words that might flag the algorithm.

3. "Verification Stacking": This is key. I verify the Business Manager before running a single ad.I also pay for Meta Verified (Blue Check) on the Fan Page and connect a verified WhatsApp Business number.

When you stack verified assets (Verified BM + Verified Page + Verified IG + Verified WhatsApp), you signal to Meta that you are a legitimate entity. The algorithm treats these accounts with much more leniency than anonymous ones.

If you are running legitimate offers on high-trust profiles, Meta usually leaves you alone.

Hope this helps.

 

[ezbeoras]

I see you target high ticket sales. How you promote for example lawyer or related service? Do you create a landing page before or redirect to them and how you track the progress exactly?

 

[Waddup]

2. AI Compliance Check: Before launching, I use AI to scan my copy and creatives against Meta's current TOS to catch any trigger words that might flag the algorithm.

3. "Verification Stacking": This is key. I verify the Business Manager before running a single ad.I also pay for Meta Verified (Blue Check) on the Fan Page and connect a verified WhatsApp Business number.

When you stack verified assets (Verified BM + Verified Page + Verified IG + Verified WhatsApp), you signal to Meta that you are a legitimate entity. The algorithm treats these accounts with much more leniency than anonymous ones.

There is absolute ZERO indication or proof that "Verification" does anything at all, just going to put that here so people reading this won't waste money on that.

A blue check is not needed at all.

Most of this isn't needed at all. Feel free to do them when it makes sense, but in most cases, this isn't a rule to live by.

A super high pixel score is optimal at best, it's nearly impossible to get done when you are cloaking, or MANY other case uses such as.

Cash on delivery
Not owning the products or having full API access
And this list goes on

It looks nice on people, but people scale to millions a month without even being bothered by this score.

Also didn't know self-proclaimed AMAs were a thing here.

Framework, this Framework that... naming your own "frameworks" based on some data sounds rather wild.

 

[MynameisD]

I see you target high ticket sales. How you promote for example lawyer or related service? Do you create a landing page before or redirect to them and how you track the progress exactly?

To answer your question on High Ticket (Lawyers, Consulting, etc):

You are right. You cannot sell High Ticket services using the same flow as a $50 product. The "Auto-Pilot VSL to Cash" dream that gurus sell is mostly dead.

The Funnel Structure:

• Low/Mid Ticket: Meta Ads -> Conversational App (WhatsApp/Messenger/IG DM) -> Checkout.
• High Ticket: Meta Ads -> Landing Page (Value/Case Study) -> Schedule a Call -> Human Closer -> Payment.

You need a human element to close high-ticket deals efficiently.

Regarding Tracking: I track everything using a Server-Side setup (GTM + Stape + Cloudflare) to establish First-Party data compliance.

This setup keeps my EMQ (Event Match Quality) at 9.3+. This is CRUCIAL. When you feed Andromeda high-quality data, the algorithm finds your buyers for you. You can literally double your ROAS just by fixing your data pipeline, yet most people ignore it.

There is absolute ZERO indication or proof that "Verification" does anything at all, just going to put that here so people reading this won't waste money on that.

A blue check is not needed at all.

Most of this isn't needed at all. Feel free to do them when it makes sense, but in most cases, this isn't a rule to live by.

A super high pixel score is optimal at best, it's nearly impossible to get done when you are cloaking, or MANY other case uses such as.

Cash on delivery
Not owning the products or having full API access
And this list goes on

It looks nice on people, but people scale to millions a month without even being bothered by this score.

Also didn't know self-proclaimed AMAs were a thing here.

Framework, this Framework that... naming your own "frameworks" based on some data sounds rather wild.

We can agree to disagree on the social verification (Blue checks), but regarding BM Verification, in the White/Gray Hat world, it is non-negotiable for long-term stability.

And regarding EMQ (Pixel Score): I completely understand why you think it's "impossible" or "not needed." You are cloaking.

When you cloak, you are hiding data from Meta. When I run White Hat, I am feeding data TO Meta. That is the difference.

Because I don't cloak, I can leverage a 9.3/10 EMQ score to let the AI do the heavy lifting for me. I don't need to play "cat and mouse" with a multi-billion dollar algorithm. I prefer to work with it.

To the readers: If you want to run Black Hat, listen to him. If you want to build a legitimate, scalable business without waking up to banned assets every day, focus on compliance and data quality.

"Some Data": I base my "frameworks" on $1M+ in profitable ad spend. In a bad month, I'm clearing $50k profit comfortably.

I don't think playing hide-and-seek with the algorithm is worth the stress when you can make that kind of money legit. But to each their own.

Cheers.

 

[Waddup]

Because I don't cloak, I can leverage a 9.3/10 EMQ score to let the AI do the heavy lifting for me. I don't need to play "cat and mouse" with a multi-billion dollar algorithm. I prefer to work with it.

To the readers: If you want to run Black Hat, listen to him. If you want to build a legitimate, scalable business without waking up to banned assets every day, focus on compliance and data quality.

"Some Data": I base my "frameworks" on $1M+ in profitable ad spend. In a bad month, I'm clearing $50k profit comfortably.

I don't think playing hide-and-seek with the algorithm is worth the stress when you can make that kind of money legit. But to each their own.

Cheers.

Very glad to hear you got those Frameworks down and are comfortably clearing 50k profit with millions in spend.

Sounds like you are completely set for life now.

Especially due to the near-perfect event match quality score.

I'm back to playing catch and mouse and waking up to banned accounts and a low 7 score on my purchase events

 

[MynameisD]

Very glad to hear you got those Frameworks down and are comfortably clearing 50k profit with millions in spend.

Sounds like you are completely set for life now.

Especially due to the near-perfect event match quality score.

I'm back to playing catch and mouse and waking up to banned accounts and a low 7 score on my purchase events

Different games, different rules.

Just to clarify the math for the readers so it doesn't get twisted: That is $50k+ Net Profit PER MONTH (on a bad month), not total. When you run offers with a solid backend, the margins are very healthy.

There is definitely money to be made in Black Hat/Cloaking, and I respect the hustle it takes to keep that infrastructure alive. And a 7/10 score is actually decent for a cloaked setup, but once you experience the stability of a compliant setup at scale, it's hard to go back.

For me, the ultimate ROI is the peace of mind. Waking up knowing my ad accounts are stable and my data is clean allows me to focus purely on scaling rather than recovering assets.

Good luck with the grind, mate. There is room for everyone.

 

[ReyNow]

Hey.

1. Invisible Bugs: Honestly, those are mostly myths. There are no "secret tricks" or "ghosts" in the machine. Stop looking for them. 99% of the time, it's not a bug; it's a strategy or creative issue.

2. ABO vs CBO: CBO is the standard. ABO is only recommended when you want to force spend on specific assets for testing purposes. If you are scaling, always go CBO and let the AI allocate the budget.

3. Structure & Scaling: The "1-1-1" method is outdated. Because of the Andromeda update, you need creative volume to feed the algorithm.

My strategy is Phase-Based, so I personally run a complex setup (around 18 campaigns in my structure to cover all phases).But for a single campaign structure, it MUST be at least 1-1-10 (1 Campaign, 1 Ad Set, 10 Creatives). You need that variety for the machine to learn.

4. BM Health: Don't overthink this. "Weird behavior" is usually just volatility. If Meta wants to ban you, they will ban you instantly. There is no middle ground where they just "shadowban" your performance.

5. International Targeting: Localize everything. This is the biggest mistake I see marketers make.

Never run a "Worldwide" campaign with the same creative. For example in LATAM: You cannot use the same ad for Colombia, Mexico, and Peru. Even though they all speak Spanish, the slang, jargon, and cultural triggers are completely different.

If you treat every country as a unique market, your conversion rate will double.

Hope this helps.

But if I’m running multiple CBO campaigns, wouldn’t auction overlap be way higher compared to ABO ad sets?
Especially if I’m trying to scale to the same audience, like, within one single campaign the conflict would be smaller, right?


What are those phases you mentioned? What do you mean by 18 campaigns, and what’s the purpose of each one?


Now a more challenging question, if you had to run ads with a low budget, around $27 per day, how would you structure your campaigns to extract the maximum results? (assuming the offer is already validated)


About the 1-1-10 method, how am I supposed to scale using just one campaign?
That sounds pretty extreme to me, because Facebook might suppress good creatives, and I also feel that spending less sometimes makes the algorithm more accurate with a higher ROI. So my mindset leans more toward “running multiple low-budget campaigns and trying to avoid overlap between them” but I’m open to new perspectives.


Final question, audience overlap.
How do you handle it? In the sense of campaigns competing against each other… how do you fix that? How do you avoid overlap so you can run multiple audiences without them clashing?

Thank you for the feedback!

 

[White Night]

How did you scale the campaign?
most of my campaign when increase the budget die within 2 days