Almost zero traffic from GPT

Interesting read: https://www.linkedin.com/posts/vincent-terrasi_jai-re%C3%A7u-un-fichier-que-presque-personne-activity-7396255188509986816-jd5-/

For those not clicking the right mouse button & translate the original content, in summary:

- A recent leak of an internal OpenAI document suggests that links shown in ChatGPT drive almost no traffic to websites. Based on data shared by Vincent Terrasi (CTO and co-founder of Draft & Goal), 528,624 displayed links resulted in only 4,670 clicks — a click-through rate (CTR) of just 0.69%. Even the best-performing site reached only 1.68%.

- Links placed in the main response performed the worst, while sidebar links achieved higher CTRs of 6–10%, though they generated far fewer impressions. Clicks from ChatGPT’s search results were described as “near zero.”

- The takeaway: ChatGPT currently does not function as a meaningful traffic source. SEO efforts targeting ChatGPT should not be expected to generate clicks but instead focus on alternative value indicators such as brand mentions. At this stage, ChatGPT cannot be considered a true SEO alternative to Google and should be viewed as just one of many minor visibility channels.

I’ve had something like 30 sales from chatGPT that I was able to track since 2022. Booo

Links are lost in the middle of excessively lengthy responses that people don't care enough to completely read or click on the links, they just take a quick look and move on or ask another question without taking the time to check a link

Looking at BHW AI members, we can see that AI is still the king about generating long, boring answers that most people on those lazy days won't bother to read completely before the first yawn

The statistics must be true. Since I barely click the gpt links. So it seems it's just another medium of branding.

But it is definitely getting massive amounts of searches which were done in search engines a few years ago.

Yeah, this lines up with what many of us are seeing. ChatGPT shows your links, but almost nobody clicks. It’s great for visibility, not real traffic. Right now GPT isn’t a Google replacement. If anyone is expecting ChatGPT to drive big traffic, they might be disappointed. Better to focus on brand building and Google visibility instead.

Ctr tells you nothing. This traffic could have been 10x cr

JohnM007 said:

Yeah, this lines up with what many of us are seeing. ChatGPT shows your links, but almost nobody clicks. It’s great for visibility, not real traffic. Right now GPT isn’t a Google replacement. If anyone is expecting ChatGPT to drive big traffic, they might be disappointed. Better to focus on brand building and Google visibility instead.

Click to expand...

It's great for bulking out forum post counts though huh

It is AI it works but we also should research to get better results, just relaying on that not much effective.