1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Affiliate Links on Landing Page - Quality Score Issues?

Discussion in 'Adwords' started by shezboy, Oct 25, 2014.

  1. shezboy

    shezboy Jr. VIP Jr. VIP Premium Member

    Joined:
    Sep 17, 2008
    Messages:
    3,580
    Likes Received:
    5,048
    Gender:
    Male
    Location:
    UK
    I read a few bits from various sources about what you can and can't do when it comes to having affiliate links on your landing page when using AdWords to send traffic to that landing page.

    Does anyone know from experience how using aff links on your landing pages directly affects your quality score with AdWords and the affects on the CPC that you're expected to pay?

    Will Google make you pay more for having aff links on your landing pages or not? Are there any aff programs that it dislikes more than others or are there some it won't let you use with AdWords?

    Thanks,

    Shez
     
  2. Zwielicht

    Zwielicht Moderator in Training Jr. VIP Premium Member

    Joined:
    Aug 31, 2013
    Messages:
    3,853
    Likes Received:
    6,899
    Gender:
    Male
    Occupation:
    Liquidator
    Location:
    Riverside County, California
    Home Page:
  3. theKpages

    theKpages Newbie

    Joined:
    Oct 24, 2014
    Messages:
    9
    Likes Received:
    2
    Occupation:
    Professional Fun-Haver
    Location:
    California
    Home Page:
    Google seems to be dis-liking affiliates more and more lately. Your best bet is finding an affiliate network that knows how to track your sales by domain referrer so you don't have to use any affiliate links, cloaking or redirects which don't help. Google follows those if they think there's a reason to whether you add the no follow tag or not.

    If you must use affiliate links they should be stored in a file on another domain but that's another subject. Try and think and act as-if you are the merchant instead of the affiliate. Google has no problem with e-commerce merchants so that's what your site should look like.

    Regal Assets had their adsense account suspended because Google didn't like something about their domain. They were using php to remove the affiliate id's once the page was opened but I don't know if that was the problem or not. Then they suspended the adsense accounts of every Regal Assets affiliate they could find...even if they weren't directly linking to their site.
     
  4. Zwielicht

    Zwielicht Moderator in Training Jr. VIP Premium Member

    Joined:
    Aug 31, 2013
    Messages:
    3,853
    Likes Received:
    6,899
    Gender:
    Male
    Occupation:
    Liquidator
    Location:
    Riverside County, California
    Home Page:
    Google doesn't like affiliates because of all the spam they used to create (and still do create) on gmail and their search engine. Also, if they're not making Google money, then Google doesn't like them. :cool:
     
  5. shezboy

    shezboy Jr. VIP Jr. VIP Premium Member

    Joined:
    Sep 17, 2008
    Messages:
    3,580
    Likes Received:
    5,048
    Gender:
    Male
    Location:
    UK
    It seems difficult to actually know for certain exactly what Google is doing when it comes to getting it right with AdWords as opinions differ from person to person.

    The reason I'm trying to find a definitive answer to the question of affiliate links on landing pages that are promoted with Adwords is because I'm testing out a new plugin that I had made. The plugin will hide the sites links from Google while still leaving them functioning as normal for visitors to click on.

    So I tested it out with Adwords. I installed WP on a site, used a default theme, changed the permalinks to show post names and added a 'contact' page and 'legal' page. I did nothing else to the site at all - no SEO stuff or plugins etc.

    Then I went to amazon.com and took an image and content for the new Xbox Just Dance game and created a page on my site. At the end of the content I added my Amazon affiliate link to it for Google to see. For clarity, this page is the only page on the site apart from the 'contact' and 'legal' pages.

    Next up, I went to Adwords and created a campaign using the following keywords and used the URL of the newly created page on my site as the landing/destination page.


    • just dance for xbox
    • just dance for xbox one
    • just dance on xbox
    • just dance xbox
    • just dance xbox one
    • xbox just dance

    Below is a screenshot of the stats from that campaign.
    [​IMG]

    So then I went and paused that campaign and copied everything from it and created a new campaign. Everything in the new campaign was an exact copy of the first one. Only this time I used a plugin on my WP site that hid my Amazon affiliate link from Google.


    Here is the screenshot of the stats from Adwords this time around (with the amazon affiliate link hidden from Google).
    [​IMG]

    I left this running for a couple of hours then paused the campaign and took the screenshot.

    When I hid the affiliate link from Google all of the CPC costs dropped dramatically apart from one. As you can see from these images they dropped from £3.50 to just 6 pence (yes, the prices are in GBP Sterling and not USD).

    Other costs dropped from £4.00 to just 1 pence. I've not seen penny clicks on Adwords for a very long time.

    There was only one keyword where the CPC didn't change. I noticed that the quality score also increased by 2 - 3 points for every keyword phrase too apart from the 'just dance xbox one' phrase.

    I wanted to share the results of this test to put it out there for others to discuss and give an opinion on. Again, the only difference between the two campaigns is that on the second one is where Google couldn't see my affiliate link on the landing page.

    I look forward to hearing thoughts and opinions about this.

    Thanks,

    Shez
     
    • Thanks Thanks x 1
    Last edited: Oct 26, 2014
  6. waitier

    waitier Power Member

    Joined:
    Sep 5, 2013
    Messages:
    682
    Likes Received:
    183
    Firstly I'm not seeing the first campaign running as impressions and avg position isn't displayed. Idk but you seem to be displaying different sets of data.

    Secondly, it just seems like you're promoting your plugin (nothing against it as it's a unique idea) as you could've done the same by not placing any outbound links on the page.

    Thirdly, you could have tested it by using a redirector using example.com/out/affiliatelink either 301 or 302 it, and see if there's any difference.

    More testing: Place a high authority outbound link like techcrunch or about.com or whatever and see if it makes any difference. Then, another set of test, place a bunch of affiliate links apart from just amazon, like cj and more.

    There are just too many variables that could happen and you only tested it with your plugin just doesn't seem like a test at all. Just sayin'
     
    Last edited: Nov 10, 2014
  7. Daniel Thomas

    Daniel Thomas Newbie Premium Member

    Joined:
    Nov 14, 2014
    Messages:
    16
    Likes Received:
    3
    Occupation:
    Affiliate Marketing Manager @ DigiPartners.com
    Home Page:
    From my experience affiliate links don't influence the CPC in adwords. As long as the content in the landing page is relevant to the text-ads and keywords you shouldn't have a problem with affiliate links. In my case I am using 1 affiliate link in a posts with over 300 words.
    btw, the 1st screenshot is for a campaign that didn't go live at all. As far as I know, Google doesn't calculate the CPC until the campaign goes live.