Gillyrocker
Power Member
- Oct 10, 2013
- 630
- 120
In my adword campaign how to improve my quality score?
Adword Quality Score
- Thread starter Gillyrocker
- Start date
Davidnrog
Regular Member
- Apr 21, 2014
- 218
- 32
As you know Quality score is actually used when any user entered any search query or keyword in the google. It provides an oppurtinity to the advertiser to obtain a higher position with low bid in the search rank. It's very essential to maintain a good quality score for a sucessful and a profitable adword campaign. You can improve your adword quality score by improving you internal input's like, Ad relevance- Using relevent keyword's , Landing Page.. you need to create a proper and relevant landing page, improving website speed, exact geographic performance.
Gillyrocker
Power Member
- Oct 10, 2013
- 630
- 120
Thank you so much for the useful info
tinataylor
Newbie
- Nov 26, 2014
- 23
- 3
Quality score is made up of 3 components:
-Expected CTR
-Landing Page Relevance
-Ad Relevance
Go into the Adwords UI and hover over your quality score numbers. Google should tell you how each of your keyword's rank for each of these factors (on a scale from 1-10). Google also updated their algorithm in early 2014 to favor advertisers who utilize extensions. Make sure you use them!
-Expected CTR
-Landing Page Relevance
-Ad Relevance
Go into the Adwords UI and hover over your quality score numbers. Google should tell you how each of your keyword's rank for each of these factors (on a scale from 1-10). Google also updated their algorithm in early 2014 to favor advertisers who utilize extensions. Make sure you use them!
- Nov 8, 2009
- 8,887
- 9,192
Keywords in the ad or on the landing page?
Both.
Using KWs on the landing page and in the ad will both help increasing your QS.
