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Adword Quality Score

Discussion in 'Adwords' started by Gillyrocker, Dec 26, 2014.

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  1. Gillyrocker

    Gillyrocker Jr. VIP Jr. VIP

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  2. Davidnrog

    Davidnrog Regular Member

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    As you know Quality score is actually used when any user entered any search query or keyword in the google. It provides an oppurtinity to the advertiser to obtain a higher position with low bid in the search rank. It's very essential to maintain a good quality score for a sucessful and a profitable adword campaign. You can improve your adword quality score by improving you internal input's like, Ad relevance- Using relevent keyword's , Landing Page.. you need to create a proper and relevant landing page, improving website speed, exact geographic performance.
     
  3. Disloyal

    Disloyal Jr. VIP Jr. VIP

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    You can create better landinng pages, adding more negative keywords to make the searches more relevant to what you are promoting and building tight as groups to also increase relevancy.
     
  4. Gillyrocker

    Gillyrocker Jr. VIP Jr. VIP

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    Thank you so much for the useful info
     
  5. tinataylor

    tinataylor Newbie

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    Quality score is made up of 3 components:

    -Expected CTR
    -Landing Page Relevance
    -Ad Relevance

    Go into the Adwords UI and hover over your quality score numbers. Google should tell you how each of your keyword's rank for each of these factors (on a scale from 1-10). Google also updated their algorithm in early 2014 to favor advertisers who utilize extensions. Make sure you use them!
     
  6. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP

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    Keywords in the ad or on the landing page?
     
  7. Zxq404

    Zxq404 Newbie

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    Using KWs on the landing page and in the ad will both help increasing your QS.
     
  8. Absan

    Absan Jr. VIP Jr. VIP

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    You must make SEO optimized landing page for your keywords (in Adwords campaign) to improve QS.
     
  9. carlhardy

    carlhardy Junior Member

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    quality score is give to the ad or keyword, which has relevant landing page, expected ctr, ad relevancy,,,