Adsense RPM and CTR problem

Donna Lacson

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Hi, I just found on the other thread, their Adsense Page RPM is $11.2 and their CTR is around 4.2 I am having a problem with mine. My CTR is 0.88 and my RPM is $0.13 anyone can help me how can I increase my rpm and ctr? Thank you .
 
A lot depends on your traffic and user behavior on the site.
 
@se900se so you mean it will increase when my traffic increase?

Depend on the quality of the traffic. If traffic bounces right after landing - no. If traffic is targeted and happy with your content (stays longer time and browses site) then yes.
 
Hello,

Well RPM depends on many factors: like visitor country, your website niche, even traffic source, etc.
Also I suggest you to look at Ad Coverage, it should be almost 100%. If it is lower than maybe your site need optimization.

Also there is some kind of struggle for some Adsense accounts if you have a website with a huge number of pages (like millions of pages).
There are some methods how to fix it.
 
Before, my Page RPM and CTR is high. But my site is so slow, so I asked someone if they can improve my website speed. After that, my website became fast, but my CTR and RPM became 0
 
Hi @emure where can I check my Ad Coverage in adsense?

You can check Ad Coverage when you login to AdSense: go to Reports and click on +Custom tab, then select "Coverage" and save.
It is quite hidden feature actually, but in some cases are very important :)

As I mentioned above the percent should be close to 100%, if it is lower you probably have this "big site" problem.
Otherwise, if it is above ~90%, the problem is elsewhere.

Before, my Page RPM and CTR is high.

This might also indicate that you have problems with Ad Coverage.
 
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