Adsense CTR Is 0.3%. How To Increase?

I'm getting around 1000-1200 views per day these days. Mostly from US.

The CPC is around 0.25 to 0.40. Which is decent. The problem I'm facing is low CTR. Every time I try researching online. I see the normal CTR rate is 1-2%.

I was also getting 3% ctr while I was blogging in 2016. I had ads after no.2, no.5 paragraph and one after the end of article.

That's the same thing I followed on this new blog. But I'm getting 0.3%.

I have tested with in article ad and display ad. But still getting the same result.

Also, the niche audience is almost same. I didn't do much blogging in last 3 years (was busy in app development). So I have no clues how AdSense performance changed...

So any suggestions will help ;_;

Maybe u changed the ad placement or ur theme ??

Change ad placement and a little more patient.

Razen666 said:

Maybe u changed the ad placement or ur theme ??

Click to expand...

Placement is same. But I had a clean minimal looking design that time. It's also the same style now. Just a different theme.

I only see the difference in ad style. I used to get a blue button as call to action. Now I'm just getting simple text call to action. Don't know how to change the call to action style. When creating the in article native ad on Google it shows a blue button in preview...

Inboxite said:

Change ad placement and a little more patient.

Click to expand...

Any suggestions on the placements?

Try this

Install heatmap, let it run for a few days, check where most clicks happening - this may help.

Another thing to consider > if nothing was changed on the site, maybe users don't see relevant ads, therefore they don't click.
Was the change in the source of traffic?

Try to get more traffic, as more traffic = more revenue.

have you considered changing your ad placement?