Ads Suddenly stopped working

• I suspected ad fatigue, so I created various creatives.
• I didn't change anything on my landing page.
• When the ads stopped performing, "learning limited" started to appear more and more.

kurosaki4d said:

Hello everybody,

In the past few weeks I've been running a conversion campaign for my digital product.

I used to have sales on a daily basis on several different adsets (different interests, etc...), and my CTR was between 1% - 1.5%

But suddenly, all the adsets stopped generating any sales, but the CTR remained around 1%, and impressions, other metrics remained almost the same.

Notes worth mentioning:

• I suspected ad fatigue, so I created various creatives.
• I didn't change anything on my landing page.
• When the ads stopped performing, "learning limited" started to appear more and more.

I really can't figure out the reason behind this sudden change.

If anybody has experienced a similar case, perhaps you can enlighten me.

Thank you

Click to expand...

kurosaki4d said:

Hello everybody,

In the past few weeks I've been running a conversion campaign for my digital product.

I used to have sales on a daily basis on several different adsets (different interests, etc...), and my CTR was between 1% - 1.5%

But suddenly, all the adsets stopped generating any sales, but the CTR remained around 1%, and impressions, other metrics remained almost the same.

Notes worth mentioning:

• I suspected ad fatigue, so I created various creatives.
• I didn't change anything on my landing page.
• When the ads stopped performing, "learning limited" started to appear more and more.

I really can't figure out the reason behind this sudden change.

If anybody has experienced a similar case, perhaps you can enlighten me.

Thank you

Click to expand...

troxagency said:

Facebook is having a huge campaign sweep. You're not alone.

Click to expand...

Elisa Elise said:

There are many such cases happening. Try expanding your audience to reach new potential customers

Click to expand...

rabib2024 said:

this is a recent error of fb ads, even if you change the campaign and change the fb account, the ad account is still suddenly stopped. I think partly because the US Presidential Election is coming to an end. you can temporarily stop using those suddenly stopped accounts and replace them with a new account, and use that stopped account after a while

Click to expand...

WindSpace Agency said:

I think the issues you're facing are partly related to Facebook's algorithm and partly due to the upcoming presidential election in the United States

Click to expand...

kurosaki4d said:

So apart from the elections, facebook had by coincidence around the same time an algorithm update?

Click to expand...