Ads costs increased, productivity decreased

ScorpionS

ScorpionS

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My ads have been in a very bad state for about 7-10 days. My costs per message have been changing between 1-2 dollars for months, but now they charge 4-5 dollars. I have changed many creatives, the result is the same. If a message comes, the efficiency is 0, if a message doesn't come, it doesn't spend anything. In other words, both costs have increased and efficiency has decreased. We used to attract 50-60 members to our site per day, now it's hard for 5-10 people to become members. We are posting messaging ads in our visual ads, I've posted 300 thousand USD worth of ads so far, this is the first time I've experienced something like this.
 
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That sounds rough, especially with that level of spend. It could be a hidden flag or silent limit kicking in. Maybe try testing from a fresh ad account or new pixel to see if performance shifts it might help isolate the issue.
 
ScorpionS said:
My ads have been in a very bad state for about 7-10 days. My costs per message have been changing between 1-2 dollars for months, but now they charge 4-5 dollars. I have changed many creatives, the result is the same. If a message comes, the efficiency is 0, if a message doesn't come, it doesn't spend anything. In other words, both costs have increased and efficiency has decreased. We used to attract 50-60 members to our site per day, now it's hard for 5-10 people to become members. We are posting messaging ads in our visual ads, I've posted 300 thousand USD worth of ads so far, this is the first time I've experienced something like this.
Click to expand...
I think it has a problem with the target audience you are targeting it is not effective so your cost per message is very high please check again and reset the specific target audience to see if it is more effective or your account may be limited
 
Kemy Aly said:
I think it has a problem with the target audience you are targeting it is not effective so your cost per message is very high please check again and reset the specific target audience to see if it is more effective or your account may be limited
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I don't have a specific target audience because we generally appeal to everyone. If I specify a target audience, I'm sure the cost will increase even more.I directly select the country and open the advantage target audience and advertising areas. I do not specify the audience.
 
SilviaSignals said:
That sounds rough, especially with that level of spend. It could be a hidden flag or silent limit kicking in. Maybe try testing from a fresh ad account or new pixel to see if performance shifts it might help isolate the issue.
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I guess I'll try a different account, I couldn't find another solution.
 
ScorpionS said:
My ads have been in a very bad state for about 7-10 days. My costs per message have been changing between 1-2 dollars for months, but now they charge 4-5 dollars. I have changed many creatives, the result is the same. If a message comes, the efficiency is 0, if a message doesn't come, it doesn't spend anything. In other words, both costs have increased and efficiency has decreased. We used to attract 50-60 members to our site per day, now it's hard for 5-10 people to become members. We are posting messaging ads in our visual ads, I've posted 300 thousand USD worth of ads so far, this is the first time I've experienced something like this.
Click to expand...
That sounds rough, especially with that much ad spend behind you. It could be a mix of seasonal shifts, ad fatigue, or even algo changes on Facebook’s end. If creatives and targeting tweaks aren’t helping, maybe test a different objective like conversions or traffic just to see if performance improves.
 
Facebook ad costs went up and results get worse- might be platform changes, so try new ads or test other channels.
 
ScorpionS said:
My ads have been in a very bad state for about 7-10 days. My costs per message have been changing between 1-2 dollars for months, but now they charge 4-5 dollars. I have changed many creatives, the result is the same. If a message comes, the efficiency is 0, if a message doesn't come, it doesn't spend anything. In other words, both costs have increased and efficiency has decreased. We used to attract 50-60 members to our site per day, now it's hard for 5-10 people to become members. We are posting messaging ads in our visual ads, I've posted 300 thousand USD worth of ads so far, this is the first time I've experienced something like this.
Click to expand...
Currently, Facebook's spending and customer file distribution are limited, we need to fully comply with Facebook's policies for the campaign to develop well. Choose a good advertiser to help you develop further.
 
Facebook distributes a limited customer file, which seems difficult especially with that level of spending, you can try with many other distributors to improve the situation
 
ScorpionS said:
My ads have been in a very bad state for about 7-10 days. My costs per message have been changing between 1-2 dollars for months, but now they charge 4-5 dollars. I have changed many creatives, the result is the same. If a message comes, the efficiency is 0, if a message doesn't come, it doesn't spend anything. In other words, both costs have increased and efficiency has decreased. We used to attract 50-60 members to our site per day, now it's hard for 5-10 people to become members. We are posting messaging ads in our visual ads, I've posted 300 thousand USD worth of ads so far, this is the first time I've experienced something like this.
Click to expand...
Try switching to a new account and new page.
 
fb is changing more and more difficult, forcing us to change and be creative
 
Competition is high (CPM is increasing steadily)
As more advertisers spend money on ads (especially in industries: dropship, crypto, courses, finance)

Meta increases CPM prices due to AI distribution, prioritizing advertisers with good history

Average cost per 1,000 impressions (CPM) increases by 15–40% compared to 2023
ScorpionS said:
My ads have been in a very bad state for about 7-10 days. My costs per message have been changing between 1-2 dollars for months, but now they charge 4-5 dollars. I have changed many creatives, the result is the same. If a message comes, the efficiency is 0, if a message doesn't come, it doesn't spend anything. In other words, both costs have increased and efficiency has decreased. We used to attract 50-60 members to our site per day, now it's hard for 5-10 people to become members. We are posting messaging ads in our visual ads, I've posted 300 thousand USD worth of ads so far, this is the first time I've experienced something like this.
Click to expand...
 
ScorpionS said:
My ads have been in a very bad state for about 7-10 days. My costs per message have been changing between 1-2 dollars for months, but now they charge 4-5 dollars. I have changed many creatives, the result is the same. If a message comes, the efficiency is 0, if a message doesn't come, it doesn't spend anything. In other words, both costs have increased and efficiency has decreased. We used to attract 50-60 members to our site per day, now it's hard for 5-10 people to become members. We are posting messaging ads in our visual ads, I've posted 300 thousand USD worth of ads so far, this is the first time I've experienced something like this.
Click to expand...
I don't think so right now we're just struggling with resources, BM is getting swept by the meta a lot
 
ScorpionS said:
My ads have been in a very bad state for about 7-10 days. My costs per message have been changing between 1-2 dollars for months, but now they charge 4-5 dollars. I have changed many creatives, the result is the same. If a message comes, the efficiency is 0, if a message doesn't come, it doesn't spend anything. In other words, both costs have increased and efficiency has decreased. We used to attract 50-60 members to our site per day, now it's hard for 5-10 people to become members. We are posting messaging ads in our visual ads, I've posted 300 thousand USD worth of ads so far, this is the first time I've experienced something like this.
Click to expand...
You should try to replace yourself with a new and stronger account.
 
Sounds like your ads are hitting audience fatigue or Meta’s algorithm is limiting delivery. When costs per message spike and performance drops despite changing creatives, you can try some these tips:
  • Refresh your target audience or expand it.
  • Check for recent policy changes or restrictions on your ad account.
  • Test new campaign objectives (like lead generation instead of messaging).
  • Give the algorithm some time to reset by pausing ads for a few days.
  • Consider increasing budget gradually rather than sudden spikes.
  • Review your landing page experience to make sure nothing blocks conversions.
I hope that these tips can help you solve your problem
 
try to change content and images continuously bro, this will help you to get low cpr and cpo, as well as get better results
 
ScorpionS said:
My ads have been in a very bad state for about 7-10 days. My costs per message have been changing between 1-2 dollars for months, but now they charge 4-5 dollars. I have changed many creatives, the result is the same. If a message comes, the efficiency is 0, if a message doesn't come, it doesn't spend anything. In other words, both costs have increased and efficiency has decreased. We used to attract 50-60 members to our site per day, now it's hard for 5-10 people to become members. We are posting messaging ads in our visual ads, I've posted 300 thousand USD worth of ads so far, this is the first time I've experienced something like this.
Click to expand...
I think your ads are saturated. You need to change all your content to create new appeal and better spread to improve the current situation.
 
Facebook continues to prioritize the shift to AI-driven ad optimization and user-based delivery, which is impacting many accounts. You should create more engaging content, refresh your audience, and try again on another account.
 
Your advertising costs are high try a new account or a new campaign set up a specific target audience create more creative content to reach effectively and optimize costs
 
your cost is quite high It seems difficult to set up an ad campaign you should try changing other creative content or algorithms in your ad campaign to test which target audiences are not effective or change it to improve the cost
 
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