Admob ecpm plunged last few days

supercode

Registered Member

Aug 21, 2018

63

16

• Nov 1, 2018

• #1

for my iOS games I see Admob ecpm decreased a lot for last couple days.
Usually, it was $5-6 but last two days it is only $3.3-3.4 .... it is only half of usual earnings
No changes in downloads, countries or something else, only ecpm plunged.
I never had such low ecpm, so I am bit worried.
Does anybody have similar decrease?

 

pablitojanno

Power Member

Oct 26, 2014

549

295

• Nov 1, 2018

• #2

Maybe some offers are just ended/paused

 

supercode

Registered Member

Aug 21, 2018

63

16

• Nov 1, 2018
• Thread Starter Thread Starter

• #3

pablitojanno said:

Maybe some offers are just ended/paused

Click to expand...

Maybe, and I hope so.
If such decrease is for other devs too then it is some kind of offers reason...

 

zaboni

Newbie

Jan 9, 2015

21

3

• Nov 2, 2018

• #4

it is for me too, 1 week now and CPM is so low !

 

luworld

Junior Member

May 10, 2014

162

33

• Nov 3, 2018

• #5

LOL me too but for adsense ))) CPC drop like crazy, sad life

 

supercode

Registered Member

Aug 21, 2018

63

16

• Nov 3, 2018
• Thread Starter Thread Starter

• #6

Today so far it is back again to 5.4eur... I hope it will stay above 5eur level.

 

B

bfftalk

Junior Member

Jan 27, 2018

161

21

• Nov 13, 2018

• #7

Have you checked your match rate or compare with previous week?

 

supercode

Registered Member

Aug 21, 2018

63

16

• Nov 13, 2018
• Thread Starter Thread Starter

• #8

bfftalk said:

Have you checked your match rate or compare with previous week?

Click to expand...

ecpm is back at 5.31eur (sorry, those was euros, not $ in my previous posts)
match rate is back to 97.88% from 93-95% last week.

So I can say it is over, numbers recovered back!

 

B

bfftalk

Junior Member

Jan 27, 2018

161

21

• Nov 15, 2018

• #9

Can you share some statics about your application to learn something new.

1. How many active user.
2. Impressions, ecpm, match rate chart on month.


Thank you..

 

supercode

Registered Member

Aug 21, 2018

63

16

• Nov 16, 2018
• Thread Starter Thread Starter

• #10

bfftalk said:

Can you share some statics about your application to learn something new.

1. How many active user.
2. Impressions, ecpm, match rate chart on month.


Thank you..

Click to expand...

All I can share is that I have iOS games, reskins ( modified by me ). (Few in play store also, but they are almost dead)
Not publishing in iOS for more than a year, because they reject all submissions as spam. Of course.
ecpm I wrote already, but impressions I will not tell of course.
Match rate and other numbers are just statistics, and its very depend from niche, from game type. Puzzles will earn 1/10 of what action game earn for example.

Main advice, no matter for iOS or Android - best are games with levels, not endless games. Because player will spend a way more time trying to pass level after level, and will see lot more ads
So high player retention is key to long term success....

 

B

bfftalk

Junior Member

Jan 27, 2018

161

21

• Nov 18, 2018

• #11

Thank you for valuable feedback. These days catcy games are very hard to build.

Currently I have account which has two normal information app.
If I published new games on that developer account or create new one..

Because I have read somewhere that u need to maintain different account for games.. due to there policy parameters.