Admob ecpm plunged last few days

[supercode]

for my iOS games I see Admob ecpm decreased a lot for last couple days.
Usually, it was $5-6 but last two days it is only $3.3-3.4 .... it is only half of usual earnings
No changes in downloads, countries or something else, only ecpm plunged.
I never had such low ecpm, so I am bit worried.
Does anybody have similar decrease?

 

[pablitojanno]

Maybe some offers are just ended/paused

 

[supercode]

Maybe some offers are just ended/paused

Maybe, and I hope so.
If such decrease is for other devs too then it is some kind of offers reason...

 

[zaboni]

it is for me too, 1 week now and CPM is so low !

 

[luworld]

LOL me too but for adsense ))) CPC drop like crazy, sad life

 

[supercode]

Today so far it is back again to 5.4eur... I hope it will stay above 5eur level.

 

[bfftalk]

Have you checked your match rate or compare with previous week?

 

[supercode]

Have you checked your match rate or compare with previous week?

ecpm is back at 5.31eur (sorry, those was euros, not $ in my previous posts)
match rate is back to 97.88% from 93-95% last week.

So I can say it is over, numbers recovered back!

 

[bfftalk]

Can you share some statics about your application to learn something new.

1. How many active user.
2. Impressions, ecpm, match rate chart on month.


Thank you..

 

[supercode]

Can you share some statics about your application to learn something new.

1. How many active user.
2. Impressions, ecpm, match rate chart on month.


Thank you..

All I can share is that I have iOS games, reskins ( modified by me ). (Few in play store also, but they are almost dead)
Not publishing in iOS for more than a year, because they reject all submissions as spam. Of course.
ecpm I wrote already, but impressions I will not tell of course.
Match rate and other numbers are just statistics, and its very depend from niche, from game type. Puzzles will earn 1/10 of what action game earn for example.

Main advice, no matter for iOS or Android - best are games with levels, not endless games. Because player will spend a way more time trying to pass level after level, and will see lot more ads
So high player retention is key to long term success....

 

[bfftalk]

Thank you for valuable feedback. These days catcy games are very hard to build.

Currently I have account which has two normal information app.
If I published new games on that developer account or create new one..

Because I have read somewhere that u need to maintain different account for games.. due to there policy parameters.