About scraping websites data

\\\GK///

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Why is gathering high PR websites data like keywords or backlinks is important? Because i think that even if i have for example all the keyword that a website focusing on how can i outrank that high PR website with those keywords ?
 
It doesn't have to be high PR. Just any site that ranks for a niche you are interested in could profit of this "technique"
Looking to high PR sites just for the sake of it, is not useful at all.
 
1. Analysis of backlinks allows you to find sites on which you could also place a link.

2. By analyzing keywords, you can get a more accurate idea of what kind of queries are in your niche and how exactly they ask.
 
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