ABO vs CBO. I want to know the following: why scale using CBO when if I maintain several ABO sets with low budgets, the ROI will become much more consistent and higher? I have several questions and would like opinions. Within ABO sets, wouldn't there be much less internal competition for your ads in auctions? Allowing me to have several independent sets, scale by increasing 20% every 3-4 days, and be happy?
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ABO vs CBO
- Thread starter ReyNow
- Start date
digital world agency
BANNED
- Nov 19, 2025
- 142
- 28
Both can work, but ABO usually gives tighter control and more stable ROI if you manage each set well. CBO shines when you want FB to auto-optimize at bigger budgets. For steady scaling, your 20% ABO increases every few days is a solid approach
less internal competition and cleaner data.
less internal competition and cleaner data.
Thank you very much for the feedback, just to clarify a bit more:
My biggest question is: where would I face less internal competition when targeting the same audience ABO or CBO?
For example, let’s say I validated an audience and now I want to scale it. What’s the best approach? Should I launch multiple CBO campaigns with different creatives for that audience, or run multiple ABO ad sets with different creatives for the same audience?
My biggest question is: where would I face less internal competition when targeting the same audience ABO or CBO?
For example, let’s say I validated an audience and now I want to scale it. What’s the best approach? Should I launch multiple CBO campaigns with different creatives for that audience, or run multiple ABO ad sets with different creatives for the same audience?
Rohit99899
Newbie
- Oct 18, 2022
- 6
- 0
Thank you very much for the feedback, just to clarify a bit more:
My biggest question is: where would I face less internal competition when targeting the same audience ABO or CBO?
For example, let’s say I validated an audience and now I want to scale it. What’s the best approach? Should I launch multiple CBO campaigns with different creatives for that audience, or run multiple ABO ad sets with different creatives for the same audience?
Rohit99899
Newbie
- Oct 18, 2022
- 6
- 0
Run a simple cbo with high budget with multiple variation of your winning creative mark my word multiple variation of winning creative don't test creative in this camp for testing and validating run another camp abo or cbo whatever you like and in the scaling camp which will be CBO contain your maximum budget add the winner audience and creative this is the structure you can scale