I have been kind of forced to refrain from running all kinds of Facebook ads for the past 5 to 6 years after my Facebook ad account was restricted. Of course, in between, I have managed ad campaigns for my well-wishers several times using their business manager.
But since the new Meta Andromeda...
Do you edit your ad campaigns post-Andromeda? For example, if you have a campaign performing well and 2 out of the 5 creatives are doing poorly, do you delete those 2 and replace them with 2 new ones?
How are you increasing the number of campaigns and how are you scaling the budget? I’m asking because whenever I validate a good audience, for example, when I have three solid ones. I always end up with the same question: what’s the best way to scale post-Andromeda?
I’d like to know what kinds of campaigns you’re running, and once you validate an audience, what exactly you do to scale it. How many creatives you put in each campaign, how you increase the number of campaigns, basically anything related to that would be really relevant to this conversation...
My biggest question is: where would I face less internal competition when targeting the same audience ABO or CBO?
For example, let’s say I validated an audience and now I want to scale it. What’s the best approach? Should I launch multiple CBO campaigns with different creatives for that...
ABO vs CBO. I want to know the following: why scale using CBO when if I maintain several ABO sets with low budgets, the ROI will become much more consistent and higher? I have several questions and would like opinions. Within ABO sets, wouldn't there be much less internal competition for your...
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