andromeda

Affiliate marketers barely had time to adapt to Andromeda when Facebook introduced another new player to the arena: GEM. In the media space, many are already claiming that this technology will completely reshape media buying. But it is important to look at the real picture. In this article, we...

I have been kind of forced to refrain from running all kinds of Facebook ads for the past 5 to 6 years after my Facebook ad account was restricted. Of course, in between, I have managed ad campaigns for my well-wishers several times using their business manager. But since the new Meta Andromeda...

Meta first introduced Andromeda, marking the initial shift away from the familiar model of granular campaign control. Then came GEM — a new engine that fundamentally changed the rules of the game. It increasingly looks like the era of precisely targeting narrowly defined audiences is coming to...

Do you use the same domain across different BMs? How do you rotate BMs the right way? And how does the domain situation work when running ads in multiple BMs?

How are you increasing the number of campaigns and how are you scaling the budget? I’m asking because whenever I validate a good audience, for example, when I have three solid ones. I always end up with the same question: what’s the best way to scale post-Andromeda?

I’d like to know what kinds of campaigns you’re running, and once you validate an audience, what exactly you do to scale it. How many creatives you put in each campaign, how you increase the number of campaigns, basically anything related to that would be really relevant to this conversation...

My biggest question is: where would I face less internal competition when targeting the same audience ABO or CBO? For example, let’s say I validated an audience and now I want to scale it. What’s the best approach? Should I launch multiple CBO campaigns with different creatives for that...

ABO vs CBO. I want to know the following: why scale using CBO when if I maintain several ABO sets with low budgets, the ROI will become much more consistent and higher? I have several questions and would like opinions. Within ABO sets, wouldn't there be much less internal competition for your...

Let me know ...

If your creatives in Meta aren’t getting traction, you’re seeing abnormally low CTR, or your cost per lead is through the roof — congratulations, you’re not alone. The culprit is Andromeda. What is it? Andromeda is Facebook Ads’ secret weapon — a new algorithm that’s now being actively rolled...