Mobiles' unique attributes have allowed it to become the ‘great connector’, linking all the other mass media that went before. At one level, mobile is at the centre of our new multi-screen world (smartphone, tablet, PC, TV and games console). At the other end of the spectrum, mobile blurs the boundaries and bridges the gaps to unite our physical and digital worlds. Mobile in this new and expanded role enables more immersive experiences, paves the way for new marketing approaches and opens up more opportunities for brands and marketers to influence and engage consumers every step of their daily journey. How to build towards this transformation and how your company can benefit from a strategy that makes every moment mobile? Mobile is well established as our constant and personal companion, a position that makes mobile “simply the greatest persuasive technology device ever invented.” People depend on their phones to manage their lives, interact with companies and brands, conduct commerce, transfer money and even pray. From researching products, to conducting transactions, to sharing a product review with their social network, people rely on their mobile devices to access advice and make the right decisions. Our addiction level to the mobile phone is so intense that the average person looks at their mobile phone 150 times per day. This means the opportunity to engage with consumers happens 150 distinct times per day — or more. That’s once every 6.5 minutes of every waking hour. With that said, do you think mobile marketing is of importance? Is your business mobile ready? If not, would you consider taking the steps? Would like to know your thoughts.