Hi guys, my first post. Here's the thing, I got a friend of mine, he is a hairdresser, and he told me if I could help him with a little internet marketing. He is part of a franchising, but he wants to have a site and be visible on google for some keywords. Made a little research and noticed that for that keywords the only and first results on google are results on google maps, no sites nor blogs, the only competitor site is a little site on the 4° place after 6-7 results from google maps and with no blacklinks or social signals at all. I think that this is good, no competitors at all, if we make a site and we promote it with a seo and social network campaign we should obtain great results, right? The first spot should be ours, or am I mistaking? Also, if I search the frachising name, the first site I find is obviously their company site, and looking with some tools it has 950 backlinks, but all of them are low power links on blogs (the same blog, most of them are on the same blog), I think that I could rank this new site for the same keywords or even for the very same franchising name at least in the 2° position after the franchising site, right? Google maps results can be easily obliterated with a site and seo? Thanks in advance for the replies.