A Few App Store Optimisation Questions

Hello all,

I decided to optimise an application in the App Store, but I got some issues. Now, I know about keywords, titles etc., but there is a problem with Google indexing and the URL.

How long does it take for an app to get indexed in Google? So far it's been a month and it's still not there. And there are a few social shares and mentions around, but still, the iTunes URL is nowhere to be found. What should I do? Is there something I'm missing or does it take more linking and mentions?

Also, I've noticed how some of my competitors have their app name in the URL (e.g. app/name-of-app/idNUMBERS) and I only have app/idNumbers. Why is that? Does it take some time for itunes to put the name or? I recently change the name of the app. Could this be the issue?

If you changed the name of the application Google cannot recognize it anymore so its crawlers will have to search for it again, retrieve the information and see if it trustworthy. Only after this process will it be indexed again. For more information we recommend you to read this article, mostly the App description in the App Store vs. Google part: http://www.asoprofessional.com/chapter-5-5-the-app-description/