1. Determine the purpose of your blog and stick with it. Start by defining for yourself what readers you want to serve, and then build a strategy about how to reach them. 2. Use the social media. Make the most of social media by including ?Share? on Facebook, Twitter, LinkedIn, Reddit, Google+, Instagram and others and stumble buttons on your blog. 3. Be sure that your content is SEO-friendly. Get smart about search engine optimization. Identify the keywords for searching for a posting?s subject matter, and think about the best way to incorporate those search terms into the title and body of the post. The single strongest variable in Google rankings is the number and authority of sites that link to a posting. 4. Speak your audience?s language. You benefit more from using terms that resonate with your end customers, so don?t use your blog to impress your high school English teacher?try to impress your customers instead 5. Be a part of the conversation, both on your blog and of others in your industry. Drive traffic to other blogs, and respond as much as you can to both negative and positive comments about your own blog. If you allow commenting on your blog, be sure to have the resources to handle negative feedback. If you don?t enable comments, be prepared for the conversation to pop up elsewhere online.