TheVigilante
Banned - Multiple Rules Violations
- Aug 31, 2010
- 14,993
- 16,105
Here are some favorite lessons from the Twitter thread.
+ The importance of brand strategy:
Before you focus on paid advertising, create a great brand, because 90% of marketing success is having a great brand to back it up.
Make sure that your social content aligns with your website. Keep your website and your copy simple.
+ On TikTok:
Start exploring TikTok, whether that's making an account or sending a product to influencers.
It's the most untapped influencer platform at the moment.
The type of virality that you can achieve on TikTok would be impossible on Instagram. An influencer with just 10k followers can reach 3M views.
The CPMs can be as low as $0.15.
The tracking is clunky, but it’s expected to improve.
+ Consumer preference changes that will shape the future of content creation:
Generation Z wants to consume short-form content.
Content needs to capture attention quickly and be straight to the point.
+ On creating ads:
Keep the copy to 10 words or less.
KISS the copy, or, “keep it stupid simple”.
You don’t need to tell your entire brand story. Just make clear what you’re selling.
Don't make your videos look like an ad. User-generated content is the mantra.
Have captions on your video ads, as many people mute the sound when scrolling on Instagram, Facebook, or Snapchat.
Source:
+ The importance of brand strategy:
Before you focus on paid advertising, create a great brand, because 90% of marketing success is having a great brand to back it up.
Make sure that your social content aligns with your website. Keep your website and your copy simple.
+ On TikTok:
Start exploring TikTok, whether that's making an account or sending a product to influencers.
It's the most untapped influencer platform at the moment.
The type of virality that you can achieve on TikTok would be impossible on Instagram. An influencer with just 10k followers can reach 3M views.
The CPMs can be as low as $0.15.
The tracking is clunky, but it’s expected to improve.
+ Consumer preference changes that will shape the future of content creation:
Generation Z wants to consume short-form content.
Content needs to capture attention quickly and be straight to the point.
+ On creating ads:
Keep the copy to 10 words or less.
KISS the copy, or, “keep it stupid simple”.
You don’t need to tell your entire brand story. Just make clear what you’re selling.
Don't make your videos look like an ad. User-generated content is the mantra.
Have captions on your video ads, as many people mute the sound when scrolling on Instagram, Facebook, or Snapchat.
Source: