$2K Marketing Budget - How Would You Spend?
- Thread starter JCSBH
- Start date
JCSBH
Registered Member
- Apr 8, 2017
- 62
- 21
If it makes any difference, it's a 3 GB video course - plus, I've already had quite a bit of success with it using only organic traffic - so it makes me hopeful is putting some money behind it.
lacifitra
Power Member
- Jan 13, 2018
- 529
- 1,138
Then that's a different story, I thought it's just an ebook or something.
Well, I'd say your success depends on the audience your video course is made for.
Have you thought about uploading it to Udemy for some additional cash?
JCSBH
Registered Member
- Apr 8, 2017
- 62
- 21
Uploading to Udemy isn't a bad idea. It's currently hosted on Gumroad.
My thought process for how best to go about selling it -
1. Hire someone to create a small niche site for me on productivity and workflow
2. Hire someone to write 10+ list type articles centered around productivity, using relevant keywords
3. Link an email opt in AND a page to buy my course in every article
4. Use the remainder of the budget to drive traffic to the articles using FB/IG ads
But I'm still interested in other methedologies
JCSBH
Registered Member
- Apr 8, 2017
- 62
- 21
Okay, how come? And what would you do instead?
hasan7707
Elite Member
- Jul 15, 2015
- 1,715
- 910
Not SEO because it takes lots of time to show returns. And nothing is guaranteed.
I'd go with PPC instead.
JCSBH
Registered Member
- Apr 8, 2017
- 62
- 21
Noted. Have been looking into putting the product on Clickbank to see if this converts well.
D
Deleted member 813988
Guest
Depends on what you have now/how you sell
Not sure why people suggest don't do SEO or don't do PPC - both might be good solutions depending on your current situation
Not sure why people suggest don't do SEO or don't do PPC - both might be good solutions depending on your current situation
JCSBH
Registered Member
- Apr 8, 2017
- 62
- 21
Would love some deeper insight on your thought process, or any information I can give you that would help you formulate a deeper insight?
JCSBH
Registered Member
- Apr 8, 2017
- 62
- 21
Okay, so in regards to Clickbank... theres tons out there about selling as an affiliate, but not much in terms of creating a product and getting affiliates for it.
If you have experience with this, I'd love to pick your brain some.
D
Deleted member 813988
Guest
Do you already sell the product or you just about to launch it?
JCSBH
Registered Member
- Apr 8, 2017
- 62
- 21
I already sell it - made roughly $3K/profit in the first month with only organic traffic... so trying to delegate paid traffic as efficiently as I can
D
Deleted member 813988
Guest
Then, both SEO & PPC can work for you
The pro's - you already making profit both SEO & PPC will increase it
Con's - SEO make take a while to bring any result and it's not clear what result would be, the PPC - the budget might be a little small to get perfect campaign/optimization
JCSBH
Registered Member
- Apr 8, 2017
- 62
- 21
So to expand on my above formula, I think what I would do is more like this:
1. Hire someone to create a small niche site for me on productivity and workflow
2. Hire someone to write 10+ list type articles centered around productivity, using relevant keywords
3. Link an email opt in WITH A FREE OFFER
4. Add a link to buy my course at the end of every article
4. Use the remainder of the budget to drive traffic to the articles using FB/IG ads
This allows me a bit of a safety net because -
A. At the very least, I can get the email's of everyone that visits the articles if they choose not to buy
B. When they receive the free product, I can upset the course AGAIN at the back of it, effectively retargeting them on the exact same visit to the article
SO the funnel looks like this:
Ad to read article > Article > Buys course
OR
Ad to read article > article > email opt in for free offer > Buys course
OR
Ad to read article > article > email opt in for free offer > doesn't buy course > retarget using email address to push the course one more time
I figure this would allow me the most (and best) results with the budget I'm working with.
What do you think?
D
Deleted member 813988
Guest
Is your product a course?
With course - it's pretty easy to get subscribers than send them emails so they buy it from you.
Offer part of the course or some info for free in return for email (they get the file after they subscribe).
If your site is already working and selling - I would get SEO services to existing pages
If you plan to invest in PPC - work on a landing page that will sell your product as well as subscribe users
Building new website will take a longer time to rank it than perfecting the one you already have.
With course - it's pretty easy to get subscribers than send them emails so they buy it from you.
Offer part of the course or some info for free in return for email (they get the file after they subscribe).
If your site is already working and selling - I would get SEO services to existing pages
If you plan to invest in PPC - work on a landing page that will sell your product as well as subscribe users
Building new website will take a longer time to rank it than perfecting the one you already have.
JCSBH
Registered Member
- Apr 8, 2017
- 62
- 21
Any SEO services you recommend?