I felt like I needed a little break so I haven't done much the last few days except for tweaking ads and creating new ones. Will go over that below and how the last few days have been. I'm ready to get back to the grind tomorrow as this long weekend has been great for refueling for the month to come.
Interesting few days. I started off the month great but the last three days have been rough. Ads aren't converting but I have a feeling that it's because my main audience was away for the weekend. It's the last weekend before school starts (Labour day) and my target audience is most likely spending time with their families. That's just my hunch.
I decided to create new ads higher up in the funnel. The new set of ads are for Add To Carts. For now, this will be as high as the funnel I'll go. I know for a fact that I'll be able to get enough results for FaceBook to optimize properly. For new products, this will be the go to. I'm debating if I want to do PPE for new Interest and Behaviours or sticking with ATC (Add to Cart). I'm leaning towards PPE, but the new ATC ads are already converting to sales.
The last week or so, my website has had a 21% increase in keywords (Data is from SEMRush). Some of those keywords appeared right onto the second and first page of Google. Pretty dope, when you look at it and see that I'm beating some of my competitors. I haven't done anything other than post on places where my target audience is. I haven't intentionally built links or anything and only been doing it for the potential traffic I could generate instantly.
What really excites me is that I'm starting to see what keywords I'm appearing for and what's converting. This is going to make my Adwords campaign a little bit easier.
Ah.. I'm getting ahead of myself.