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Lets say you found a fairly easy keyword to rank for e.g. "best dog training guides", is it better to make that a page on the site and target a more competitive keyword for the home page e.g. "dog training guides". I am wondering if this would be better since you can then rank for that more...

Here is what I don't understand, are silos pages that have more competitive keywords that you want to rank for? Or are they just a way to group pages? Here is my dilema I have lots of different types of product keywords, e.g. portable robots, wooden robots, small robots, etc. These are all...

I recently purchased an expired domain to use to boost my sites rankings. It has 4.6K backlinks, 20+ moz authority, and backlinks that don't look spammy. However I made a post and added 3 links to my site and now the rankings have dropped into oblivion. Is this normal after you link from a...