What made the biggest difference after months of steady SEO work?

MoMarketing

MoMarketing

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I’ve been looking back at some of the sites I’ve worked on and one thing I keep noticing is that the biggest jumps usually didnt come from one big change.

It was more like fixing the pages that were already getting impressions, improving the content around the main topic, better internal links and then adding some good relevant links over time.

The funny thing is the work that feels boring at the time is often what ends up making the biggest difference.

I’d be interested to hear what other people have seen. Was there one change that gave you a much bigger jump than you expected?
 
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for me it was merging pages that were competing for the same intent
a few sites jumped after I combined two or three weak pages into one stronger url and redirected the old ones
 
It is just random.
On one site if we keep adding good content we dont know what article will out perform
 
strangely enough, removing poor quality webpages worked better than adding new ones. apparently the fewer bad pages around mades room for the gud pages to flourish.
 
ive always seen the best results from consistent link building

not talking about just going out and getting 1 or 2 backlinks though. more like building a proper strategy around it and then consistently acquiring links within that plan
 
For me improving pages that already had impressions has made the biggest difference. Sometimes a few content and internal linking changes can move a page more than starting from scratch
 
I’d say improving the quality of existing pages made the biggest difference. Instead of publishing more and more URLs, I focused on pages that were already getting impressions and made them more useful, better structured, and more closely aligned with what users were searching for.
 
One thing that surprised me was reducing the number of pages we were trying to rank. We consolidated overlapping content, redirected weaker pages to the strongest URL, and focused internal links around that page.

It removed keyword cannibalization and gave the main page a much stronger signal. That alone created a noticeable ranking jump.
 
MoMarketing said:
I’ve been looking back at some of the sites I’ve worked on and one thing I keep noticing is that the biggest jumps usually didnt come from one big change.

It was more like fixing the pages that were already getting impressions, improving the content around the main topic, better internal links and then adding some good relevant links over time.

The funny thing is the work that feels boring at the time is often what ends up making the biggest difference.

I’d be interested to hear what other people have seen. Was there one change that gave you a much bigger jump than you expected?
Click to expand...
I noticed same thing . For me, the biggest jumps usually came from improving pages that were already getting impressions, tightening internal links, and then supporting them with a few relevant backlinks.
 
MoMarketing said:
I’ve been looking back at some of the sites I’ve worked on and one thing I keep noticing is that the biggest jumps usually didnt come from one big change.

It was more like fixing the pages that were already getting impressions, improving the content around the main topic, better internal links and then adding some good relevant links over time.

The funny thing is the work that feels boring at the time is often what ends up making the biggest difference.

I’d be interested to hear what other people have seen. Was there one change that gave you a much bigger jump than you expected?
Click to expand...
i think that i got more mileage out of revisiting old pages rather than keeping the posts coming constantly. there are some pages which were already ranked at number 2 nd number 3nd some minor adjusttments along with improved internal linking was sufficient for these pages to be moved up.
 
ninjatoon said:
strangely enough, removing poor quality webpages worked better than adding new ones. apparently the fewer bad pages around mades room for the gud pages to flourish.
Click to expand...
Absolutely, I've seen that happen as well. In some cases, pruning away under-performing pages may work better than adding new pages to the mix.
 
MoMarketing said:
I’ve been looking back at some of the sites I’ve worked on and one thing I keep noticing is that the biggest jumps usually didnt come from one big change.

It was more like fixing the pages that were already getting impressions, improving the content around the main topic, better internal links and then adding some good relevant links over time.

The funny thing is the work that feels boring at the time is often what ends up making the biggest difference.

I’d be interested to hear what other people have seen. Was there one change that gave you a much bigger jump than you expected?
Click to expand...
I focus on improving pages that already have some impressions. They can have more potential than starting with a completely new page and sometimes small change can make big difference.
 
MoMarketing said:
I’ve been looking back at some of the sites I’ve worked on and one thing I keep noticing is that the biggest jumps usually didnt come from one big change.

It was more like fixing the pages that were already getting impressions, improving the content around the main topic, better internal links and then adding some good relevant links over time.

The funny thing is the work that feels boring at the time is often what ends up making the biggest difference.

I’d be interested to hear what other people have seen. Was there one change that gave you a much bigger jump than you expected?
Click to expand...
Totally agree. From personal experience, you will see that it is usually the accumulation of small things such as refreshing pages with impressions, tightening up internal links, and acquiring authority that brings the most significant results.
 
MoMarketing said:
I’ve been looking back at some of the sites I’ve worked on and one thing I keep noticing is that the biggest jumps usually didnt come from one big change.

It was more like fixing the pages that were already getting impressions, improving the content around the main topic, better internal links and then adding some good relevant links over time.

The funny thing is the work that feels boring at the time is often what ends up making the biggest difference.

I’d be interested to hear what other people have seen. Was there one change that gave you a much bigger jump than you expected?
Click to expand...
I think that pruning out bloat from the indexes and linking to border line second page terms directly from my high traffic pages worked better than paying for those guest post ever would.
 
The biggest jumps almost always came from cleaning up pages that were already getting impressions and tightening the internal links.

Feels boring while you’re doing it but that’s usually what actually moves the needle.
 
For me, one underrated factor is improving the pages that actually satisfy the search intent better than the current results. Sometimes that alone can make a noticeable difference before building more links.
 
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