I believe ads are the best if you already have a product or service to sell. If you become proficient in them you can also put ads for other people/businesses and earn a premium from their spending, as long as you deliver good ROAS (return on ad spend).
I would recommend that one learns either copywriting or SEO because it was imperative that you knows how to write things that people shall wants to read.
II’d learn SEO fundamentals first keyword research, search intent, on-page SEO, technical basics, and analytics. It gives you a solid understanding of how people search and how websites acquire traffic, which makes learning paid ads content and other channels easier.
Imo u can starting with paid traffic basics and learning how to track your campaigns makes you learn the things quicker than going with the theoretical route.
tracking would be my first choice knowing where clicks were converted into leads or sales makes all other skills easier to assess
If I were starting from scratch, I’d start with SEO because it teaches you how search, content, keywords, and user intent work. Once you understand that foundation, moving into paid ads, content marketing, or email marketing becomes much easier.
