Anyone here successfully scaling SMS/Email traffic in gambling?

Been buying gambling traffic for a while now and one thing I keep noticing is how unstable FB traffic became lately.

Most affiliates I talk to are running FB/InApp, but in reality only a very small percentage of test streams end up looking scalable long term. A lot of traffic starts strong on registrations, but player quality dies very quickly after first deposits.

In comparison, the most interesting traffic quality I’ve personally seen lately comes from CRM-style sources like SMS and email traffic.

Right now I’m only using email/SMS mostly for player reactivation, but I started looking deeper into this niche and wanted to ask people who actively run this type of traffic:

how do advertisers usually treat SMS/email affiliates?
do they give decent caps/scaling opportunities?
how does your traffic perform compared to FB traffic long term?
are advertisers actually happy with LTV/retention from these sources?

Would be interesting to hear real experiences from people running it at scale.

Currently, email is bad, as spam filters are hitting hard on sensitive words, but there are always alternative ways to bypass them, though it's a slow process. Mostly, no one tries SMS due to budget constraints.

xcodes said:

Currently, email is bad, as spam filters are hitting hard on sensitive words, but there are always alternative ways to bypass them, though it's a slow process. Mostly, no one tries SMS due to budget constraints.

Click to expand...

What if we use only an image in the email, with all the text placed directly on the image?

It could be better, and if you can use SVG, that's best.

Good Luck

CRM traffic usually has lower volume but much better retention and LTV than FB traffic if the data is clean.

BreezeCo said:

CRM traffic usually has lower volume but much better retention and LTV than FB traffic if the data is clean.

Click to expand...

It all depends on the size of the databases and the quality of the software. Large volumes of traffic can be generated from CRM databases

kodokkepo said:

Sms/email it's a grind. advertisers are usually pretty stingy with caps, at least the ones i've dealt with. the scaling opportunities are there, but you gotta fight for them. the ltv is often better than fb, but the volume... good luck finding enough inventory.

Click to expand...

Which geos are you working with?

SMS promotion is still effective in Southeast Asia, but now more people are trying to use Facebook for marketing.

sms and email can have better retention, but advertisers usually care a lot about consent, compliance, and list quality. caps may start small, so i’d focus on clean opt-ins and cohort ltv instead of judging it by first-deposit numbers alone.

caps usually depend heavily on list quality, geo and how cleanly the traffic is sourced.