REVIEW
I was fortunate to receive a review copy of his ad placement.
I didn't choose the platform, so he did, and it's Google ad.
He spent about $10 in INR equivalent.
My niche is business, and audience is US.
The ad received 700+ impression and 11 clicks. This is not bad for a small budget, without A/B split test.
He also sent a file containing keywords, and details such as competitiveness, CPC and all that.