AMA: Client SEO -

Good point, you cannot have a one size fits all attitude. All customers are unique as are the circumstances you will face trying to rank any client. You must vary your strategy based on the level of competition, keyword difficulty, backlink profile, industry etc. Ranking a local plumbing company is going to be a whole lot different than ranking a web hosting company.
 
I like where this thread is going. The best part I like about this thread is you have the time to update the thread with often lengthy but accurate answers.

Most of busy SEOs like us don't find half an hour for a lunch break these days.

But I realize you've been doing a great job with helping people that may need a little guidance. And that's what this forum is about from day 1.

SEMRUSH keyword results are fairly accurate. I never used Zoho but it sounds like a good option so I will look up on it.
 
Good point, you cannot have a one size fits all attitude. All customers are unique as are the circumstances you will face trying to rank any client. You must vary your strategy based on the level of competition, keyword difficulty, backlink profile, industry etc. Ranking a local plumbing company is going to be a whole lot different than ranking a web hosting company.

Which is one of the #1 reason I see SEOs (most agencies) fail.

A very restrictive templated campaign with no wiggle room. The model these people use are the 2-in-1-out method. Where you only plan on keeping 50% of your clients but you're still growing.

A general strategy works. There's fundamentals and strategies that work regardless but without the wiggle room, things will likely not work well.

I like where this thread is going. The best part I like about this thread is you have the time to update the thread with often lengthy but accurate answers.

Most of busy SEOs like us don't find half an hour for a lunch break these days.

But I realize you've been doing a great job with helping people that may need a little guidance. And that's what this forum is about from day 1.

SEMRUSH keyword results are fairly accurate. I never used Zoho but it sounds like a good option so I will look up on it.

Just trying to be helpful :)

I keep sticky notes to remind myself to respond to new replies when i see them.
 
You make some excellent points and even my tired and frayed old mind has picked up some nuggets. There are some general strategies that can be implemented for almost all projects, however the real meat of the campaign has to be unique to be successful.
 
I have few questions in mind as below

1. How to rank eCommerce home page with specific keywords? Do you think that his is good technique to increase sales or ranking product page is better?

2. While creating web 2.0 profile can we use same content for multiple web 2.0 or shall we create all with unique content? Unique content have high cost associated with it so how to manage that if client do not have that budget?

I hope you got my questions clear.

Thanks in advance for answering my queries.

BR
Prashant
 
You make some excellent points and even my tired and frayed old mind has picked up some nuggets. There are some general strategies that can be implemented for almost all projects, however the real meat of the campaign has to be unique to be successful.

Glad to be of use.

Correct, the way I do it is I'll put into my template something like

Budget X
Month X
Link building X hours

And there's a document which outlines a couple dozen different link building strategies in which we pick and choose which ones to use based on the client and their industry. That way I'm able to still accurately budget for all work but not be too restrictive.

I have few questions in mind as below

1. How to rank eCommerce home page with specific keywords? Do you think that his is good technique to increase sales or ranking product page is better?

2. While creating web 2.0 profile can we use same content for multiple web 2.0 or shall we create all with unique content? Unique content have high cost associated with it so how to manage that if client do not have that budget?

These are more general questions than client questions...

1. I don't do a ton in the eCommerce field but it wouldn't really make sense to try and rank the homepage unless you sell something very specific. If i'm looking for a iphone 7 phone case and you only sell that, then yes, rank the homepage. If the product is just one of the things you sell, then rank the product page.

If I'm searching for a phone case, I want to land on a page with a phone case.

2. Why would you use the same content for anything? At the very least use a decent content spinner.
 
Can yo
Glad to be of use.

Correct, the way I do it is I'll put into my template something like

Budget X
Month X
Link building X hours

And there's a document which outlines a couple dozen different link building strategies in which we pick and choose which ones to use based on the client and their industry. That way I'm able to still accurately budget for all work but not be too restrictive.
I am stuck on this part. I cant make the strategy. Confused where to start and how to start
 
What's confusing?, are you actively working on a client project?, if yes post some details.
 
Can yo

I am stuck on this part. I cant make the strategy. Confused where to start and how to start

You need to create something that works for you. Im not going to go into the details of mine, too valuable to me.
 
OP, first of all thank you for the detailed post, very informative. Second of all, how can I hire you?

I'm rather new to BHW (not new to SEO, self-taught over the past 4-5 months, but certainly no expert yet) and can't for the life of me find an option to contact you directly. Granted, I haven't done any learning as to what the forum procedures here are, I assume I need a membership or some level of activity before I can PM someone.

In any case, I'm wanting to hire someone to help w/ our SEO but frankly don't have the time to sift through poor quality candidates. I think you do a fine job articulating your actions and the value you can bring clients, and am confident we'd work well together.

Plus I have a sizable budget :)

Looking forward to hearing from you!
 
OP, first of all thank you for the detailed post, very informative. Second of all, how can I hire you?

I'm rather new to BHW (not new to SEO, self-taught over the past 4-5 months, but certainly no expert yet) and can't for the life of me find an option to contact you directly. Granted, I haven't done any learning as to what the forum procedures here are, I assume I need a membership or some level of activity before I can PM someone.

In any case, I'm wanting to hire someone to help w/ our SEO but frankly don't have the time to sift through poor quality candidates. I think you do a fine job articulating your actions and the value you can bring clients, and am confident we'd work well together.

Plus I have a sizable budget :)

Looking forward to hearing from you!

I have to assume you're the one who reached out to me on Skype? If so, then that answers one question.

I think it's 15 posts to PM someone. If a mod reads this, please confirm?

Look forward to speaking with you.
 
Just seen this thread pop up again - now watching.

Some great info in here. I run my client SEO in a very similar way. There is never any "one size fits all" solution as all clients are different. Providing real value rather than just "traffic" really makes the difference when it comes to retaining clients.

Great post anyway, I wish you success, and I'll keep an eye on this thread too.
 
Hey great tips on client seo op, one thing you mentioned was that you don't need to do everything yourself starting off
or even know how to do seo. How would one know what services to outsource too or where to engage a reliable seo reseller
where you can whitelabel for your clients?This is a big question mark in my head for a while hoping you could share your 2 cents worth of
advice:)
 
Only been a lurker for a little but by far best the thread I've read .Thanks for all the great information man truly! Curious, what was your motivation for creating this thread? Just to give back?
 
Just seen this thread pop up again - now watching.

Some great info in here. I run my client SEO in a very similar way. There is never any "one size fits all" solution as all clients are different. Providing real value rather than just "traffic" really makes the difference when it comes to retaining clients.

Great post anyway, I wish you success, and I'll keep an eye on this thread too.

Cheers!

Hey great tips on client seo op, one thing you mentioned was that you don't need to do everything yourself starting off
or even know how to do seo. How would one know what services to outsource too or where to engage a reliable seo reseller
where you can whitelabel for your clients?This is a big question mark in my head for a while hoping you could share your 2 cents worth of
advice:)

I've never whitelabeled to an SEO provider, what I did was sell clients and then learn SEO as I went.

In terms of what to outsource depends on what you're good at doing, and what you want to do.

Do you hate writing content (like me)? Then hire a writer.

Do you love diving into data? Then make sure that's one of your roles.

Where to white label would be like buying any service, I presume. Do ample research and hear multiple pitches before choosing one.

Only been a lurker for a little but by far best the thread I've read .Thanks for all the great information man truly! Curious, what was your motivation for creating this thread? Just to give back?

Cheers.

I noticed there wasn't a lot of talk about client SEO on BHW. So I wanted to create a resource about it.

I honestly believe it's the best route to go when you're starting off, don't have a good skill set in IM, and can't invest a lot in a venture.

It also is able to return money fast. yes, you can scale your own stuff to a more profitable level but I'd rather do client work for $500/month than to spend 40 hours a week trying to make $5/day.
 
I've never whitelabeled to an SEO provider, what I did was sell clients and then learn SEO as I went.

In terms of what to outsource depends on what you're good at doing, and what you want to do.

Do you hate writing content (like me)? Then hire a writer.

Do you love diving into data? Then make sure that's one of your roles.

Where to white label would be like buying any service, I presume. Do ample research and hear multiple pitches before choosing one.


Seo is really vast, i'm good with the onpage stuff and keyword research but really bad with the analytics of things, in your opinion do you still
think I could provide a meaningful experience to a client? In your opinion what else would I have to get good at to provide a decent service.
Thanks a bunch for your useful advice![/QUOTE]
 
Seo is really vast, i'm good with the onpage stuff and keyword research but really bad with the analytics of things, in your opinion do you still
think I could provide a meaningful experience to a client? In your opinion what else would I have to get good at to provide a decent service.
Thanks a bunch for your useful advice!

If you're doing local SEO, understanding onpage, basic technical, citation building, directory links, and sponsored links is enough to get you buy.

Data analysis and visualization isn't always up to everyone's ballpark.

Find areas you enjoy and are good at and learn to excel in them.

I'm personally pretty good at technical SEO, SEO strategy, data analysis, and web scraping. So I focus on improving those skills more so than other areas.
 
If you're doing local SEO, understanding onpage, basic technical, citation building, directory links, and sponsored links is enough to get you buy.

Data analysis and visualization isn't always up to everyone's ballpark.

Find areas you enjoy and are good at and learn to excel in them.

I'm personally pretty good at technical SEO, SEO strategy, data analysis, and web scraping. So I focus on improving those skills more so than other areas.
Thanks man, your reply has shown me the big picture! I wish for you to be even more successful in your business =)
 
Great thread, but I have a few questions:

1. SEO has always been something that I have wanted to learn and perfect, but it's something that I've never actually done. But how do I start out, and get the actual experience. I mean, I can't start an SEO service without having any previous experiences - am I right?

2. I live in Denmark, a country with 5 million citizens, which is a big limitation. Should I sell my service to Danes or to anyone in the world?
 
Why limit yourself to Denmark?, I live in England, however I have clients from all over the world. If you are going to go down the website route, just get a .com domain rather than a local domain and you are good to go.

Great thread, but I have a few questions:

1. SEO has always been something that I have wanted to learn and perfect, but it's something that I've never actually done. But how do I start out, and get the actual experience. I mean, I can't start an SEO service without having any previous experiences - am I right?

2. I live in Denmark, a country with 5 million citizens, which is a big limitation. Should I sell my service to Danes or to anyone in the world?
 
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