Hi Elescho,
No problem on the rendered assistance.
Let's take a look at Facebook, 650million customers.
1) Ability to create F.B Fanpage
2) F.B Ads Network to enhance targeted segment
3) Word of mouth referral in F.B goes viral thrice quicker than other platforms due to global scale size
4) Hijacking of Other Competitors' Pages
5) Promotion through Renting Recipe related Pages
Next is Twitter, 250million customers
Leverage on swift on-the-go mobile marketing
1) Short tweets on new recipe blog to Massive Audience per update
2) Targeted audience often retweets to share/credit your Tweets
3) Build a loyal fan base on Twitter easily (Instagram does a better job)
4) Rent mega-recipe pages for advertising reach at Ultra Low Cost
Overall, social media platforms have their pros and cons, as long as you worked diligently and partake in almost all platforms, you reap what you sow
Good luck