Hi There:
I do logos as part of my service (my favorite single design job), but it's also the trickiest thing to get a decent paycheck for. A lot of it is based on how big the company is worth (I've heard Mobil Oil paid $1 million for their logo to a famous ad agency), but I think it's mostly perceived value, and making clients understand the value of a solid brand identity.
I always point out that I price a logo higher than other design work based on both its importance and its usage - A good logo makes the difference between looking like a totally professional operation vs. a mom & pop affair. A good logo catches the eye & gets investors, customers, loan officers, etc. headed in the right direction, vs. shutting them down immediately. If a company is selling clothing, gift items etc., a good logo = better sales vs. a crappy one.
A bad logo can also gets expensive when the client wants a better one: They have to replace everything using the old/bad logo: T-shirts, hats, outdoor signs, brochures, business cards, letterhead, vehicles, etc. A good logo is worth its weight in gold.
Finally, probably the biggest challenge to a good logo designer is all the people who own Photoshop or Illustrator and do the "Any Logo $50!" approach. The kind of businesses who think going that route deserve what they get, and will probably never understand the truth in the saying "you get what you pay for."
GOOD LUCK!
Hi Guys,
Need an idea to price my logo designs at. So the big question. How much would you pay for a professional logo design service?