[Method] STEP by STEP Keyword Research for Newbies

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Thank you.
The inurl and intitle stuff was new to me. The fact that you included actual numbers to check was incredibly useful.
 
Thanks for the screenshots.

My strategy for keyword research is much simpler though.
All of the inurl and intitle stuff isn't really necessary, and can also keep you from going after some very good keywords which everyone misses due to following these kinds of keyword research processes.

Let me explain with an analogy...

Let's say I'm in a competition for who is tallest.
Let's say I'm 6 feet tall.
If I enter this competition in a town full of dwarves, does it matter whether there are 30,000 dwarves vs 30 million of them ?
No it doesn't.
I'm 6 feet tall, and bigger than every dwarf out there, regardless of how many decide to enter the competition.

What matters is determining how many TALL people there are, not just how many people.

So when doing SEO keyword research, the only thing that matters is determining if you can be in the top 3 positions for your keyword term. Although there are many factors which affect this, the biggest two factors are: a) the Google page rank of the top 3 sites, b) the number of backlinks of the top 3 sites.

Regardless of how many competing result pages are out there with a matching title or a matching URL, the biggest factors are seeing the Google PR and backlink count of the top 3 positions in the SERPS.

If you can beat them, then you'll win the game. You'll be the tallest, in a town of dwarves.

In summary, you can reduce the keyword research steps to:

1) find a keyword term which gets a decent amount of traffic per month, say at least 1000 exact local USA matches per month

2) determine if the keyword term has commercial intent (longer tail keyword terms are normally better, product names, looking at CPC bid prices of the keyword, etc)

3) use a tool such as Market Samurai or Traffic Travis to determine the Google page rank of the top 3 pages in the SERPS, and also the number of backlinks to these pages (backlinks to the page are more important than backlinks to the domain). A rough guide if having a CPC bid cost over $1, and the pages having less than 100 backlinks to the page.

That's it.

After that, use the various backlinking strategies you can learn here on BHW, and hammer at it until you get to position #1.
 
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Thanks for the screenshots.

My strategy for keyword research is much simpler though.
All of the inurl and intitle stuff isn't really necessary, and can also keep you from going after some very good keywords which everyone misses due to following these kinds of keyword research processes.

Let me explain with an analogy...

Let's say I'm in a competition for who is tallest.
Let's say I'm 6 feet tall.
If I enter this competition in a town full of dwarves, does it matter whether there are 30,000 dwarves vs 30 million of them ?
No it doesn't.
I'm 6 feet tall, and bigger than every dwarf out there, regardless of how many decide to enter the competition.

What matters is determining how many TALL people there are, not just how many people.

So when doing SEO keyword research, the only thing that matters is determining if you can be in the top 3 positions for your keyword term. Although there are many factors which affect this, the biggest two factors are: a) the Google page rank of the top 3 sites, b) the number of backlinks of the top 3 sites.

Regardless of how many competing result pages are out there with a matching title or a matching URL, the biggest factors are seeing the Google PR and backlink count of the top 3 positions in the SERPS.

If you can beat them, then you'll win the game. You'll be the tallest, in a town of dwarves.

In summary, you can reduce the keyword research steps to:

1) find a keyword term which gets a decent amount of traffic per month, say at least 1000 exact local USA matches per month

2) determine if the keyword term has commercial intent (longer tail keyword terms are normally better, product names, looking at CPC bid prices of the keyword, etc)

3) use a tool such as Market Samurai or Traffic Travis to determine the Google page rank of the top 3 pages in the SERPS, and also the number of backlinks to these pages (backlinks to the page are more important than backlinks to the domain). A rough guide if having a CPC bid cost over $1, and the pages having less than 100 backlinks to the page.

That's it.

After that, use the various backlinking strategies you can learn here on BHW, and hammer at it until you get to position #1.


Good point.

Guys, just look at

1)keyword in "quotes" (anything under 100K is good sign for easy keywords)

2)how many exact searches per month (I would target at least 500-1K as a min.)

3)And the top ten results. (If you see a EMD - Exact Match Domain ranking in the top 10 then thats another great sign for a easy keyword - but not always. Use market samurai and Traffic Travis 4 to help you figure out the TOP 10 competition).

The fewer the backlinks, the lower the PR/AGE/INDEXED Pages the better for you.

You are right blue fire, there is no need for all that.

As you get more and more experience, things become more and more simple. When I wrote this guide, I was quite new to keyword research and had only done it for 3 months. But now after Going on 2 years down the road, I cut it down to the 3 points I mentioned above there! :)

Like Bruce Lee Said "Its not about daily increase, but daily decrease."

Cut down the fat, be lean and mean!
 
I have a question:
When we are looking to a Competitor's backlinks, should we looking to Backlink Page or Backlinks Site?
I'm little confused.
 
I have a question:
When we are looking to a Competitor's backlinks, should we looking to Backlink Page or Backlinks Site?
I'm little confused.

Look at both, but the main one is the backlinks coming to the page that is ranking.

The more "X"s you see the better and easier the keyword will be.

And in this instance there is a EMD ranking 2.... thats a really good sign.

I did not check how many searches it got but that was not the purpose of the post.

The arrows are the things you should consider and have a look at.

2012-01-11_0856.png


And what is a good number...

Under 100 backlinks is a good sign on avg. or median is a good figure I guess, I dunno.

Test for yourself and test what takes more effort to rank, coz some keywords will be harder if the backlinks that are ranking the sites are all authority links.
 
Thank IamNRE for very good answer.

I have researched this keyword, can you please take a look?

http://imageshack.us/photo/my-images/441/snapshot20120111163811.png/

This keyword have 10000 local searches monthly.
As you said above, I saw 2 EMD in spot 2 & 4. That is good sign right?

In Traffic Travis, it say "difficult" . But I saw an EMD in spot have only 48 blacklinks to get there.
So, how hard for this keyword? Can you explain about dificultly for this keyword?

Thank you.
And Sorry for my bad english.
 
@ howcanvn

Best way to find out is to try. Its really hard to judge.

But I would say, since there is a EMD with 48 links and another EMD with 1500 links.

Make a quality EMD site with 10 pages and get yourself 100 quality links and you should rank between top position 1 and position 5.

Keyword being QUALITY LINKS!

All the best, don't wait for someone to give you the green light!

Jump and build your wings on the way down!

Take action today Kids, remember even if you fail - YOU WIN! Coz you get experience that you can take with you on the next site. Same principle can be transfer to any challenge in life!

Go for it!
 
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Once again, I have to say I'm very thanks to you IamNRE.

I know I have to give it a try.

Thank you again!
 
Nice simple guide for making this clear for everyone who's just starting!
 
First of all, thanks a lot for this method. it's very useful.

Couple of questions, though:

Am i searching wrong or are there just so many more results in Google since the end of 2010? even my keyword with 59 pages (and it is a mis-type kind of) says there are hundreds of thousands of results for intitle and inurl. :confused:
 
First of all, thanks a lot for this method. it's very useful.

Couple of questions, though:

Am i searching wrong or are there just so many more results in Google since the end of 2010? even my keyword with 59 pages (and it is a mis-type kind of) says there are hundreds of thousands of results for intitle and inurl. :confused:

Please ref. to these 3 posts:

Code:
http://www.blackhatworld.com/blackhat-seo/white-hat-seo/266300-method-step-step-keyword-research-newbies-12.html#post3700727

Code:
http://www.blackhatworld.com/blackhat-seo/white-hat-seo/266300-method-step-step-keyword-research-newbies-12.html#post3700880

Code:
http://www.blackhatworld.com/blackhat-seo/white-hat-seo/266300-method-step-step-keyword-research-newbies-12.html#post3703352
 
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