6 Bing Webmaster Features Google Search Console Still Lacks

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Here are a few things Microsoft Bing Webmaster Tools offers:

1) Keyword Research Tool
2) Built-in Site Audit
3) AI Visibility Tracking
4) Backlinks Reports (Complete)
5) Social Signals
6) AI Intent & Citation Tracking (New)
 
That's pretty impressive. One feature that would be most interesting is if they provide the citation gap in a neutral state. that people can find where LLM engines source their data and then replicate it.
 
A lot of people ignore Bing Webmaster Tools but I think it’s worth spending some time with. I’d recommend using the keyword research and site audit features on a regular basis and comparing their data against your other tools, rather than relying on one source. The newer AI visibility and citation tracking features look very interesting to understand how search is changing.
 
Here are a few things Microsoft Bing Webmaster Tools offers:

1) Keyword Research Tool
2) Built-in Site Audit
3) AI Visibility Tracking
4) Backlinks Reports (Complete)
5) Social Signals
6) AI Intent & Citation Tracking (New)
The keyword research and backlinks report for me were the best before these AI features were introduced. The specific thing I like most about the backlinks report is that I can add some competitors and spy on their backlinks profile.

Though it doesn't capture all links. It's still something, especially if you want to confirm whether your competitor is using PBN or not.
 
keyword research and site audit are solid in Bing, but comparison with GSC here feels a bit overstated.
 
Nice list, Bing does have some GSC gaps for sure
But honestly, social signals and AI intent tracking ain't that reliable in practice :suspicious:
GSC still wins on raw search data depth though :anyway:
 
A lot of people ignore Bing Webmaster Tools but I think it’s worth spending some time with. I’d recommend using the keyword research and site audit features on a regular basis and comparing their data against your other tools, rather than relying on one source. The newer AI visibility and citation tracking features look very interesting to understand how search is changing.
How do you decipher which one is the more relevant source if the data does not match up?
 
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