Is the PBN Still Working In SEO For the Google Integration AI in Algorithm?

[johnnysdigital]

With Google’s AI-driven algorithm updates and integration of generative search, I’m curious are private blog networks (PBNs) still effective for SEO, or have they become too risky to rely on?

 

[Lilly Clark]

Google's AI makes spammy links easier to detect, so PBNs aren't as safe.

 

[NGAMENJITU]

Google's AI makes spammy links easier to detect, so PBNs aren't as safe.

So what's the best way and what's the solution?

 

[Goblin_Links]

PBN is just a guest post, with the only difference you have access to the website. So, no worries

 

[proxygo]

it still works but it can be tricky

 

[hideath]

#1 google is not an ai, even with ai overviews it's still showing websites pages within their serps,
#2 getting more authority and ranking in google will get you much greater chance to get your content used & source url listed

 

[Rankvision medai]

PBNs can still move the needle in some cases, but the risk factor has definitely gone up with recent updates. These days, relevance and quality matter a lot more, so relying only on PBNs doesn’t seem sustainable long term.

 

[Steptoe]

These days, relevance and quality matter a lot more, so relying only on PBNs doesn’t seem sustainable long term.

If you run your own PBN (and by doing so cover the 'P' in PBN) then you have full control of both relevance and quality.

 

[SERP_Specialist]

PBNs can still work but are much riskier now with Google’s AI improvements. The algorithm is better at spotting unnatural links, so relying solely on PBNs isn’t safe. Combining them with quality content and diverse strategies is smarter in 2025.

 

[GenesisOne]

PBN's rely on being a reference.
If you use high quality domains to build a PBN, it will always work.

 

[jimbobo2779]

Google's AI makes spammy links easier to detect, so PBNs aren't as safe.

This is utter shit btw. A link from a shitty PBN made up of low quality sites, then maybe, but that has always been the case.

 

[andrew_stuff]

I heard many people saying that PBNs are still strong, if they are done correctly. Didn't get to test them yet tho