Which is more effective: Google Ads or Facebook Ads?

Agencyathon

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I’m exploring the best platform.

Which platform has worked best for you in driving sales for a new business?

Would love to hear your insights!
 
This may vary depending on the sector you are in.
 
Google all day unless you are not selling a well known product with -30++%(in short term promo) then facebook :D
 
I personally think Facebook works great, but you have more work in the chatting aspect of things. Google it is more seamless, when you have a working ad, it just prints money. Also higher search intent behind it, so it might be more expensive per lead, but more leads convert vs facebook ads.
 
Facebook ads are more effective particularly when it comes to selling e-commerce products. However, Youtube traffic will convert more than Facebook. In other words, you will have more sales from fewer views on Youtube than on Facebook.
 
Try it with both. Because right now both are good. Each side has its own strengths. If you exploit well and find a good team, Facebook will be better
 
In Facebook, you find customers using interests and targeting, while in Google, customers find you using keywords.
 
Google Ads is ideal for capturing customers when they’re ready to buy, while Facebook Ads works well for building brand awareness and targeting specific interests. If you're starting fresh, a mix of both could be powerful!
 
Personally, I’ve found Google Ads to be great for driving sales since people are already searching with intent, but Facebook Ads shines when it comes to targeting and building brand awareness.
 
For appointments, if you have a good targeting strategy, I think Facebook works better than Google ads.
 
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